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Interesting Infographics: Inbound Marketing 101
In keeping with the theme of “back to basics”, now that we have seen the 5 principles of lead generation, Impact Branding & Design LLC have summarized the steps for inbound marketing. Here are
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Interesting Infographics: Marketing in the Cloud Part 1
Thank you to everyone who has been following this feature on my blog – I appreciate all of your comments. One common comment is that while these infographics are very helpful to you, even
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Automation Tools—Friend or Foe (or do you even know?)
I’m not an avid shopper and I stay away from the malls as much as I can; most definitely during the holiday shopping frenzy. So it’s natural that I thought the crowds would have
Read More »B2B Marketing and Lead Generation Challenges – “The Q Continuum”
One of my all-time favourite television shows was Star Trek – the whole gamut of Star Trek: The Next Generation, Star Trek: Deep Space Nine, and Star Trek: Voyager. For those of you who
Read More »Marketing Automation WILL NOT Help You Make More Sales
When was the last time everything that was meant to, or should have happened from a marketing perspective, actually happen? Marketing automation vendors would have you believe that their tool is the answer to
Read More »Things they said at the B2B Demand Generation Summit…
Throughout the SiriusDecisions Summit this year, the message of “sales and marketing alignment” resonated loud and clear. That, in fact, was the theme – B-to-B Sales and Marketing: Forging a New Alliance. If you’ve
Read More »My 2011 Lead Generation Wish List
I was asked recently by a media person to comment on the top lead generation trends in 2011. When I inquired what in her mind were these “top trends”, I didn’t hear anything new.
Read More »Demand generation — when pull not push seals the deal!
In my previous blog I commented on how demand generation goes beyond a leads database; that it involves nurturing true, qualified leads. I raised an important question about marketing strategy — Do you tend
Read More »Make Sales Leads a Privilege, Not a Right
Want to significantly increase your B2B lead conversion rates and get your salespeople to provide near 100 percent feedback on lead status? Then stop sending them sales leads— seriously! Instead, set up an online
Read More »The Missing Link in Lead Qualification Systems: Sales
Demand generation marketers often spend countless hours designing and fine-tuning their lead handling systems. Complicated flow charts are created, lead questionnaire content is debated endlessly, forms are designed, and telemarketing and email scripts are
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