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Interesting Infographics: Inbound Marketing 101
In keeping with the theme of “back to basics”, now that we have seen the 5 principles of lead generation, Impact Branding & Design LLC have summarized the steps for inbound marketing. Here are
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Demystification of Social Media – 7 Ground Rules and ONE Ugly Truth
After my recent post about social media being “so freaking hard”, I’ve had questions from clients and peers who are all struggling with the “mystery” of social media within the B2B context. I agree
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Questions to Ask Your Social Media Consultant – and the answers you don’t want to hear!
My “billboard” last week got a fair share of attention—it caught the eye of some readers who had assumed I am a social media skeptic. It also found the interest of social media consultants
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What’s All this Hocus-Pocus About Social Media? Where Are the REAL Marketers?
You know, back in 2010, when the Ford Motor Company announced their social media campaign for the new Fiesta, I knew this was going to be interesting. At the time, social media was this
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LEADership Articles Worth Reading – August 10, 2012
Read some of the lead generation and marketing articles I have rounded up below that we think are worth a read. Enjoy! The 5 Types of Prospects You Meet Online, and How to Sell
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Highly Effective B2B Lead Generation Habits
—R.I.P. Stephen Covey The world bid farewell to one of the most influential management authors of our time—R.I.P. Stephen Covey. Among Time magazine’s “25 Most Influential Americans” in 1996, Covey was truly a thought
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How I Disappointed a CEO
— Because he did not like what I told him he should do or have done months ago Last week I had lunch with the CEO of a Information Technology company. We met at
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B2B Inbound Marketing Using Social Media
A Universal Strategy or a Golden Hammer? “I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” That’s the concept of
Read More »Social Media Bullet—“Fire-and-Forget” or “A Guided Missile”?
CMO Survey February 2012 Follows Marketplace Dynamics and Trends It’s done, it’s a given; the social media bullet has been fired. The question is, does it have a real target or is it another
Read More »B2B Sales Funnel Monitoring – Removing the Blocks
Does More Contacts Mean More Sales? The numbers game has long been an affliction that plagues sales and marketing. Now, with the increasing attractiveness of social media marketing, this hunger for “more” has only
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