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B2B Inbound Marketing Using Social Media

B2B Inbound Marketing Using Social Media

Louis Foong April 24, 2012 1

A Universal Strategy or a Golden Hammer? “I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” That’s the concept of

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Social Media Bullet—“Fire-and-Forget” or “A Guided Missile”?

Social Media Bullet—“Fire-and-Forget” or “A Guided Missile”?

Louis Foong March 20, 2012 0

CMO Survey February 2012 Follows Marketplace Dynamics and Trends It’s done, it’s a given; the social media bullet has been fired. The question is, does it have a real target or is it another

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B2B Sales Funnel Monitoring – Removing the Blocks

B2B Sales Funnel Monitoring – Removing the Blocks

Louis Foong February 28, 2012 2

Does More Contacts Mean More Sales? The numbers game has long been an affliction that plagues sales and marketing. Now, with the increasing attractiveness of social media marketing, this hunger for “more” has only

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LEADing Numbers: Holiday Edition

LEADing Numbers: Holiday Edition

Louis Foong December 22, 2011 0

Since we are in the midst of the holiday season, we found some holiday statistics to share with you. For those of you thinking – how is this relevant to B2B lead generation –

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B2B Marketing and Lead Generation Challenges – “The Q Continuum”

B2B Marketing and Lead Generation Challenges – “The Q Continuum”

Louis Foong October 18, 2011 0

One of my all-time favourite television shows was Star Trek – the whole gamut of Star Trek: The Next Generation, Star Trek: Deep Space Nine, and Star Trek: Voyager. For those of you who

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Effectiveness of Social Media Marketing for B2B – The Debate Rages On

Effectiveness of Social Media Marketing for B2B – The Debate Rages On

Louis Foong July 26, 2011 1

Popularity is a strange thing – whether it is a high visibility brand, a car, a pop star – as the popularity charts go up the numbers on the opposite side start to grow

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Marketing Automation WILL NOT Help You Make More Sales

Marketing Automation WILL NOT Help You Make More Sales

Louis Foong June 28, 2011 0

When was the last time everything that was meant to, or should have happened from a marketing perspective, actually happen? Marketing automation vendors would have you believe that their tool is the answer to

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