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Love Your Brand, Love Your Customer

Love Your Brand, Love Your Customer

Louis Foong February 15, 2011 0

…And love your watch! I do. I really love every watch I own. Each one is unique and has a special place in my life. So when I had issues with my brand new

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The Ideal Demand Generation Personality Profile

The Ideal Demand Generation Personality Profile

Louis Foong January 27, 2011 2

Having witnessed organizations burn up thousands upon thousands of precious dollars, I can’t help but analyze a lead generation failure when I see it. While the specifics vary in every case, there are certain

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What is Your Demand Generation Personality Type?

What is Your Demand Generation Personality Type?

Louis Foong January 25, 2011 0

As a demand generation advisor and lead generation consultant, there are often times when I wish that I could change my customers’ marketing personalities. When that happens, I find myself digging deeper and analyzing

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My 2011 Lead Generation Wish List

My 2011 Lead Generation Wish List

Louis Foong January 18, 2011 0

I was asked recently by a media person to comment on the top lead generation trends in 2011. When I inquired what in her mind were these “top trends”, I didn’t hear anything new.

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New Year’s Resolutions for 2011

New Year’s Resolutions for 2011

Louis Foong January 6, 2011 1

Happy New Year to all of you!  Hope everyone enjoyed a wonderful holiday season. It’s always hard coming back after the short but action-packed few days of festivity and joyous celebration. Maybe that’s the

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How to Avoid Becoming the Next Demand Generation Horror Show Star!

How to Avoid Becoming the Next Demand Generation Horror Show Star!

Louis Foong November 23, 2010 0

Having been in this industry for close to 2 decades, I have seen some real horror stories. Companies spending obscene amounts of money on lead generation — from inbound and outbound marketing to sales

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The expanding social landscape – integral to lead generation?

The expanding social landscape – integral to lead generation?

Louis Foong November 16, 2010 1

The scope of social technologies and their potential to help maximize B2B lead generation efforts is real and valid. But marketers must look beyond the eye-candy. Having a bunch of social media medals (logos

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Is There More to Social Media than Meets the Eye?

Is There More to Social Media than Meets the Eye?

Louis Foong November 9, 2010 0

In the spring this year, I wrote in one of my blog posts, that “social media is new and evolving”. That was in late April 2010. Today, in the fall of the same year,

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