Social Media »
The BIGGEST Factor in B2B Marketing Success —And 3 Ways to Win It
This past weekend was Mother’s Day—always special, always happy—Cheers to all the Moms out there. I can’t help but notice, year after year, how this occasion just wins hand down, at least on the
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Is There a RIGHT Way to Use Twitter for #B2B #LeadGeneration
Many Studies, Reports and Examples—And Yet, Inconclusive Evidence The interesting Infographic I shared last week shows that 170 million people are on Twitter. It also says that “Twitter tops B2B lead generation, outperforming Facebook
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The Top Social Media Skills Marketing Executives Need in 2013
Social Success is a Matter of Choosing the Right Ingredients Dan is a marketing executive for an IT network management company. I am a B2B lead generation specialist. We both love food so our
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B2B Marketer Alert: 5 Steps to Avoid the ‘Social Media Guide’ Scam
B2B marketers, a majority of them, will openly admit that they are wary of taking on the social media journey on their own. And that is understandable. It is unfamiliar territory, and there are
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7 Automation Mistakes to Avoid with Social Media
Don’t let the Ghost of Sales and Marketing Automation Invade Social A long-standing client of mine had the pleasure of a visit from one of my local competitors. And I say pleasure, because as
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Feeling Overwhelmed? Too many KPI’s? 9 Ways to Simplify Your Social ROI
Whether you are aiming to scale a summit, traverse a challenging trail on a mountain bike, or rediscover the glory of an ancient civilization, you have to keep the end in mind. I have
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Interesting Infographics: Three Myths of Social Media ROI
Are you struggling with how to effectively measure your return on investment for your social media campaigns? I will be addressing this issue in a future blog post but for today, I wanted to
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B2B Social Media Case Study
Going Beyond Tactical Marketing To Build Engagement I am always on the lookout for case studies, success stories and examples of successful B2B lead generation that I can share on my blog. I shared
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The Five Laws of REAL Social ROI
B2B Marketer Alert: Look In Before Looking Out Another Social Media Week has come and gone, 5th year in a row. Where are we today? Have we really moved on from Social 101 and
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A Social and Personal Business Strategy
It is personal and it is business. Read below to learn why reaching out to consumers employs both social and personal cues, in order to be successful. Do you agree that acting personally affects
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