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Increase LinkedIn Engagement by 386%
While Facebook may have the highest profile of the current crop of social networking sites, smart marketers know that LinkedIn is an important part of their online marketing strategy. Did you know that LinkedIn’s
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The Importance of Influencer Marketing
These days, it’s not enough to have a hot digital marketing campaign. For all of the amazing new technologies that have popped up to help marketers reach their customers, there are also new technologies
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Interesting Infographics: How the Brain Processes Content
Content marketing is an art, but I’m here to tell you that it is also a science! This week, I want to take a bit of a psychological perspective and look at the way
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Interesting Infographics: Create a Killer Social Media Strategy
Facebook, Twitter, Snapchat, Instagram, Periscope, LinkedIn … the list of platforms used by marketers goes on and on. Why the intense focus on social media marketing these days? It’s where your customers are: 74%
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Interesting Infographics: The Potential of Social Media for B2B
Social media is the digital marketing tool with the potential to give you the most bang for your buck – and it doesn’t have to cost you a cent. You already know the good
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Crafting the Perfect Social Posts – Part 2
If you know what you’re doing, social media can be a great thing for your business. The trick is to really understand the spirit of each site and tailor your posts accordingly. Last week
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How to Create the Perfect Social Media Posts – Part 1
Powerful social media marketing techniques It can be challenging to scale up your company’s social media presence across a variety of networks since we know there isn’t one silver bullet. A multi-channel approach is
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Interesting Infographics: When and How to Update Your Social Media
Like everyone else, I follow a number of companies through my social networking accounts like LinkedIn. And, like everyone else, I’ve found that a number of the brands I follow seem to have a
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Top Ways to Attract Prospects Through Social Media
This time of year tends to be a time of reflection, when we make resolutions to build on our past successes and change our bad habits. My resolution this year, at least in terms
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Social Media: The Largest International Expo!
While many people enjoy spending time outside during the winter season, making snowmen or cross-country skiing, others feel more comfortable having cozy get-togethers indoors with friends and loved ones. Socializing online, however, is an
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