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Is There More to Social Media than Meets the Eye?

Is There More to Social Media than Meets the Eye?

Louis Foong November 9, 2010 0

In the spring this year, I wrote in one of my blog posts, that “social media is new and evolving”. That was in late April 2010. Today, in the fall of the same year,

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Crowdsourcing – tried it; I’m impressed!

Crowdsourcing – tried it; I’m impressed!

Louis Foong November 2, 2010 0

Where there is a need, there is opportunity.This week I tried, for the first time, a concept that I’ve been hearing more and more about -- crowdsourcing. In the process of conceptualizing a brand

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Customer Referrals Act as CRM Catalysts across Social Media

Customer Referrals Act as CRM Catalysts across Social Media

Louis Foong June 30, 2010 0

Nurture existing customers in CRM with social media to get repeat and referral business One happy customer is worth a hundred (or more) in your CRM system. Sounds like a cliché? Well, maybe; but it’s

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Social Media Fuels the B2B Lead Lifecycle – CRM Update is Critical!

Social Media Fuels the B2B Lead Lifecycle – CRM Update is Critical!

Louis Foong June 28, 2010 0

Social media plays an important role in the sales cycle, but keeping your CRM database is key. No matter how many budget cuts your organization introduces to cope with challenging times, you somehow make

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How Social Media Can Augment Your CRM Effectiveness

How Social Media Can Augment Your CRM Effectiveness

Louis Foong June 24, 2010 0

Enhancing CRM using social media for B2B lead generation. While B2B lead generation is an ongoing activity that fuels your sales funnel, how you nurture the leads and turn them into customers is a

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Social Media and CRM working together for better lead generation

Social Media and CRM working together for better lead generation

Louis Foong June 21, 2010 0

At the recently concluded Internet Week in New York, the Advertising Research Foundation (ARF) hosted a panel discussion on social media and its impact on CRM. The resounding message from the expert panellists, all

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Social Media Success Won’t Fix a Broken Sales Funnel

Social Media Success Won’t Fix a Broken Sales Funnel

Louis Foong May 19, 2010 0

If you are a B2B marketer looking to use social media as a way to generate more sales leads, by all means test and experiment with it. However, first be sure that your CRM

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A Humorous Look at Social Media

A Humorous Look at Social Media

Louis Foong May 10, 2010 0

I am off to the B2B Summit in Phoenix, Arizona and while I am gone, I thought you would enjoy this short video that we put together

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Social Media for Demand Generation….Is it more of a B2C than a B2B phenomenon?

Social Media for Demand Generation….Is it more of a B2C than a B2B phenomenon?

Louis Foong May 4, 2010 0

Now, it turns out that small businesses (B2C) have also jumped on the Twitter bandwagon in a big way. From pizza parlors to independent and specialty retailers, small businesses are increasingly using Twitter to

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Social Media for Demand Generation: Silver Bullet or Snake Oil?

Social Media for Demand Generation: Silver Bullet or Snake Oil?

Louis Foong April 26, 2010 1

Social media sites like FaceBook and Twitter are revolutionizing the way companies market their products and services— or, at least, that’s what the internet marketing consultants, evangelists, gurus, and camp followers have been preaching

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