Technology Innovation »
Can Social Media Innovation Enhance Lead Generation?
- Let’s Evaluate These 2 Case Studies… As B2B marketers, we are still searching and struggling to find ways that will make our social media efforts deliver measurable results or conversion. I know, there
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6 Key Factors Influencing B2B Marketing in the New Digital Economy
I have just returned from Egypt and it’s no surprise that I am in AWE of the pyramids—that’s the only way to describe this feeling. It’s one thing to see an Egyptian pyramid in
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Demystification of Social Media – 7 Ground Rules and ONE Ugly Truth
After my recent post about social media being “so freaking hard”, I’ve had questions from clients and peers who are all struggling with the “mystery” of social media within the B2B context. I agree
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Interesting Infographics: Marketing in the Cloud Part 2
Is the cloud here to stay? How will it develop and affect your industry in the next 5 years? Axway has published an Infographic that predicts how the cloud will be implemented and its
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Interesting Infographics: Marketing in the Cloud Part 1
Thank you to everyone who has been following this feature on my blog – I appreciate all of your comments. One common comment is that while these infographics are very helpful to you, even
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Interesting Infographics: How Productive Are You?
If you know me or have worked with The ALEA Group, you know we are focused on results. We continually strive to provide world class service to our clients. I thought for something different,
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“Business Has Only Two Functions—Marketing and Innovation”
The words of wisdom I quote in the headline above are from Milan Kundera, Czech novelist, playwright and poet. To my mind, the man is a genius! For truly, if you cannot be innovative,
Read More »Social Media Bullet—“Fire-and-Forget” or “A Guided Missile”?
CMO Survey February 2012 Follows Marketplace Dynamics and Trends It’s done, it’s a given; the social media bullet has been fired. The question is, does it have a real target or is it another
Read More »LEADing Numbers: Featuring Marketing Priorities
Continuing our weekly feature of LEADing Numbers: 1. Top Three Priorites for US Marketers in 2011 are: improving segmentation and targeting, integrating into social channels, leveraging social data and increasing relevancy via dynamic content.
Read More »The Many Faces of “Lead Generation” – Trick or Treat?
Halloween has come and gone again and each year one marvels at the ingenuity and creativity of costumes, masks and disguises. The trick-or-treaters come around no matter what the weather with their bags open
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