If you know me or have worked with The ALEA Group, you know we are focused on results. We continually strive to provide world class service to our clients. I thought for something different, we should look at infographics that speak to productivity and multitasking. I have ended with a look at some social media numbers and how productivity was affected by the recent Olympics. I hope that some of this information will help you and your business. Please share some productivity tips and tools below in the comments.
The Perils of Multitasking
We are all guilty of multitasking and in today’s world, we have so many tools, technology and toys to keep us busy. So we are we not getting the results we want? This infographic purports to show us the truth behind the myth of multitasking. “People who multitask feel like they’re accomplishing more, but they’re actually cutting down productivity.” Let’s examine why this is true:
- Only 2% of people can effectively multitask (note: yes, we all think we are part of this 2%!)
- 89% of people with smartphones use them at work even though 45% of US workers already believe that they have too much work to do
- on average, employees who use a computer at work are distracted once every 10.5 minutes
- trying to focus on more than one thing causes a 40% drop in productivity
- studies show that while working, being distracted by incoming calls or emails lowers a person’s IQ by 10 points which is the equivalent of missing one night of sleep or twice the effect of smoking marijana
- the average desk job employee loses 2.1 hours a day to interruptions or distractions which adds up to 546 hours each year
If you multitask are you part of the 2%? Does this research convince you that multitasking is a productivity myth? Click here or the image below to view the full infographic.
Scheduling Social Media is Where to Start and Improve
Social media can be overwhelming and as I have addressed before, you need the right strategy and tools to make social media effective for your business. This infographic focuses on small business the the same principles apply to larger campaigns as well. The first and most important tip to increase your social media productivity is to schedule, schedule, schedule. We follow this advice with our social media plays but we also include spontaneous posts and work on responding to comments as well. It is the best way to ensure not only your postings will be effective but the content you are sharing is valuable and timely for your audience. If you are looking for a starting position, you need to:
- Plan relevant content. WhiteFireSEO stated 92% of survey respondents claim they retweet updates with interesting content and CNN/Fortune state 77% of survey respondents claim to interact with brands based on the social updates
- Use a calendar. Comscore’s 2011 study showed how business brands that post at least once every day will reach 22% of their fans/followers in a given week. In addition, a calendar will help you plan according to which seasons, holidays and other special events are important to your audience.
- Sell It and Then Go to It. Avoid social media overload by scheduling updates at times based on studied analytics. Then focus on replying to responses within a scheduled time frame.
- Using existing algorithms such as HootSuite, TweetDeck, SocialOomph, Seesmic
- Check Google Alerts or Addictomatic, Yahoo Pipes for ideas on content to post that pertains to your industry
- Monitor responses on your social media sites but also to see if your information is posted elsewhere
- Use a type of electronic calendar file as a database or organizer for your posts for the week or the month
The 2012 Sharing Olympics
The Olympics is about coming together, sharing, celebrating the best of the best. So how much did the world share during the London 2012 Olympics? The first item to note is that during the 17 days of the Olympic Games, 306 billion pieces of content will be shared across the Open Web. That is the equivalent to 208,333 shares per second. How did the individual Olympians affect sharing?
- I like this comparison: Usain Bolt used 9.63 secondsd to run 100 meters. By the time he reached the finish line over 2 million items were shared.
- Michael Phelps is the top Olympian of all time with 22 Medals and he also generated the most online traffic with more than 3 million items shared per day during the Olympic Games
- Gabby Douglas’ photo on the box of Kellogg’s Corn Flakes was shared more than 1 million times within the first day it appeared
How did the 2012 Olympics affect productivity?
- 26% of American office workers watched the Olympic programming while at work
- 30 million of American office workers shared Olympic content between 9 am to 5 pm which caused a 20% spike in network traffic at LA City Hall
- Overall, the immense sharing is estimated to have caused a loss of $1.4 Billion in nationwide productivity.
Share your productivity advice and recommended tools below. Contact me if you want to talk specifically about effectively getting results for B2B lead generation.