Interesting Infographics is back! I read this one with great interest from B2B Marketing and have summarized for you below:
Top 3 Challenges B2B Leaders Face Today
Although branding plays an integral part in every business, B2B leaders continue to face numerous challenges. The following are statistics you need to know to understand the obstacles of B2B leaders. This, in turn, will help you reflect on what you need to improve as a B2B leader:
Obstacle #1: ROI
In a recent survey, it was reported that only 6% of B2B leaders admit to calculating ROI frequently. However, 29% of leaders say they calculate ROI “most of the time”; 23% say fifty percent of the time; 25% calculate ROI sometimes; 17% admit to never calculating ROI.
Therefore, a lack of understanding ROI affects future investments. According to survey results, 93% of B2B leaders believe that a ROI deficiency makes it challenging to support forthcoming investments; 24% of leaders say that a lack of ROI makes it difficult to select future activities.
Obstacle #2: Skills
Out of 79% of survey participants, B2B leaders said their teams’ lack of skills was obvious. In particular, their teams lack data-related skills, as well as digital marketing strategies and customer awareness.
Why are these skills lacking? B2B leaders believe this is due to little training resources, budget constraints and that there’s just not enough time in the day.
Obstacle #3: Strengths/Weaknesses of B2B Leaders
B2B leaders in a recent survey revealed these skills as their top strengths:
- Evolving marketing plans
- Financial management (in particular, managing budgets and spent funds)
- Maintaining positive relationships with other departments
On the flip side, B2B listed the following as top weaknesses:
- Managing employees on an individual basis
- Boosting team results
- Moving up the ladder of management positions
Now that you’ve read these statistics, consider your own experiences. How do these statistics reflect on your B2B team and your leadership skills? You’re welcome to leave me a comment.