LEADership Articles Worth Reading – August 10, 2012

Louis Foong 0

LEADership articles

Read some of the lead generation and marketing articles I have rounded up below that we think are worth a read. Enjoy!

The 5 Types of Prospects You Meet Online, and How to Sell to Each of Them

If you’re producing content to promote your services, physical products, or digital offerings, obviously you want a return on investment for the time and effort you put in. The tricky problem for content producers is that various readers are at different awareness levels…

ALEA’s SEO Journey—Strategies that Worked for Us

I’m a self-professed “foodie”—passionate about tasting new cuisine styles, adventurous about experimenting with everything, from Sushi to barbecues to Tapas, and totally unabashed with my zany streak when it comes to gastronomic delights…

The Metrics You Need to Measure Lead Nurturing Success

Successful inbound marketers don’t make decisions based on feelings — their decisions are based on data. But where does that data come from? Why, their marketing analytics, of course…

Four Ways to Improve the Lead-to-Sales Handoff

Improving the lead-to-sales handoff at your company–and setting lead follow-up guidelines–can significantly boost ROI and help close Sales. Learn four invaluable handoff techniques you should be implementing…

How Professional B2B Marketers Can Use LinkedIn to Generate Qualified Leads

When you or your sales agents have finally found a company that has all the characteristics of an ideal client, much of the work has been accomplished. That’s because generating the qualified lead that brought someone to the table in the first place required a lot of resources and a great deal of planning…

It’s easier to go faster now than it is to go faster later

This rule is true for any company that is growing. If you’re in a race, race now, because early leads and early gains compound, and because coordination issues in bigger organizations always slow you down…

If You Think Your Team Makes Decisions, Think Again

Executives tell me their teams make decisions all the time. “Bob,” a CEO will say, “I know you think that individuals — not groups — make most decisions. But that’s not true. My team and I make lots of decisions together.” In fact, they don’t…

Want To Be More Creative? Get Bored

Where and when do you do your best thinking? For me, it’s in the pool. As I power up and down the lanes, I rethink what I’ve learned. I now have the time and space to solve whatever problems have arisen. It’s an important meeting with myself…

Why Pinterest Is NOT Your SEO Miracle Worker

The Web’s latest social media darling has taken both the Internet and the industry blogosphere by storm, and the network’s popularity shows no sign of slowing: the site is now the third most popular social network in the United States…

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