LEADership Articles Worth Reading – August 23, 2012

Louis Foong 0

LEADership articles

Read some of the lead generation, social media and leadership articles I have rounded up below that we think are worth a read. Enjoy!

Omni Channel Marketing

Companies that have the best data (the kind that can be made actionable) stand a better chance at beating their competitors. Why? Because a key challenge to effective marketing is scaling your efforts – and since such a wide range of tactics can be employed, great marketers rely on data to prioritize actions, discover efficiencies, and uncover new opportunities…

More Than 1700 CEO’s in 64 Countries Are Fumbling in the Dark

In the next 5 years social media will become the second most important way to engage customers. And what is the most important way?…

CMO Survey: Optimism Down Overall But Social’s Star Continues to Rise

Twice a year we have the pleasure of sharing the results of The CMO Survey which is directed by Prof. Christine Moorman of Duke University’s Fuqua School of Business. The results come out in February and August each year and are always full of useful data to see what’s on the minds of C-level marketers.…

Turning Customer Intelligence Into Innovation

Thoughtful companies intertwine customer intelligence throughout the three phases that characterize most successful innovations. Innovation starts with discovery — where an innovator pinpoints an important problem to solve…

Three Leadership Traits That Never Go Out of Style

None of the leadership lessons that I have learned, unlearned, or relearned ever since have left as indelible an impact as the ones I learnt as a child. Three, in particular, stand out:…

It’s Not Who You Know – It’s Who Knows YOU

Throughout high school, college, and even into our professional careers, it’s drilled into our heads that effective and tireless networking is the key to success. It’s all about who you know. Right?  Wrong.…

Social Glue: How to Make Your Brand Talkworthy

What company doesn’t want its brands to be talked about?

Every business person – from entrepreneur to CMO of a Fortune 500 company – is now coming to realize that social chatter is critical to a brand’s marketplace performance.…

Lead Generation: Trends In 2012 Marketing Budgets

According to the MarketingSherpa 2012 Lead Generation Benchmark Report (free excerpt at that link), 71% of survey respondents indicated that generating high-quality leads was a top challenge. So, in today’s blog post, let’s look at lead generation budget trends (hint: money is moving to online tactics) and provide some resources…

Leave A Response »