Read some of the lead generation and marketing articles I have rounded up below that are worth a read. Enjoy!
More and more, it seems like you need a degree in psychology to be an effective marketer online. The idea of turning prospects into buyers of your product or service can be a little overwhelming…
What’s a marketer to do when leadership dismisses marketing and insists that a superior product will sell itself? Follow the lead of Jeremy Scully and take a high-stakes gamble: Put your reputation on the line to prove marketing’s value…
Email continues to be one of the most effective online marketing tactics but many companies struggle to establish benchmarks or successfully improve performance…
Do you want to tap into LinkedIn’s 150 million–member worldwide network? It’s important to focus on the right kinds of activities that will yield the best results…
Do you remember the Avis Car Rental advertising campaign in the early sixties? The one that said “We Are Number Two But We Try Harder”? The company still uses the “We Try Harder” part of that tagline…
Over the past few weeks, I’ve been working — mostly in secret — on a sweet new free tool. Well, I’m finally ready to release it this week. It’s called TweetCharts, and it’s designed to be a simple way for you to quickly and easily obtain Twitter data…
When we choose for ourselves, we are far more committed to the outcome — by a factor of five to one…
Learn how companies from PepsiCo Inc. to Royal Caribbean Cruises Ltd. are adopting tablets, digital signs, touch-screen kiosks and mobile applications to help customers interact with products before buying…
Louis Foong is the founder and CEO of
The ALEA Group Inc, one of North America’s most innovative B2B demand generation specialists. As a thought leader with more than three decades of experience in the field, Louis guides his team and ALEA’s clients through the dynamic, evolving lead generation landscape.
His astute sense of marketing and sales along with a clear vision and ability to see the “big picture” has proved beneficial to numerous organizations, both small and large. With the right advice and a slew of result-driven services, he enables clients to gain maximum return on investment for their lead generation efforts. His clients include companies in the technology, telecommunications, software, healthcare and professional services industries.
Prior to starting the ALEA Group, Louis Foong has held various senior executive positions within corporate America. Today he is known and well-respected as a thought leader and pioneer in this industry. Foong is a published blogger and among the top authors on CustomerThink, a global online community of business leaders.
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Thanks for the list Louis!