LEADership Articles Worth Reading – July 27, 2012

Louis Foong July 27, 2012 1

LEADership articles

Read some of the lead generation and marketing articles I have rounded up below that are worth a read. Enjoy!

How to Find and Write Benefits that Turn Online Prospects into Buyers

More and more, it seems like you need a degree in psychology to be an effective marketer online. The idea of turning prospects into buyers of your product or service can be a little overwhelming…

Lead Generation: Phone calls turn first-time webinar into million-dollar leads

What’s a marketer to do when leadership dismisses marketing and insists that a superior product will sell itself? Follow the lead of Jeremy Scully and take a high-stakes gamble: Put your reputation on the line to prove marketing’s value…

Convert More Customers: Tips & Tricks For Running A/B Tests On Your Email Campaigns

Email continues to be one of the most effective online marketing tactics but many companies struggle to establish benchmarks or successfully improve performance…

5 Tips to Build and Grow Your LinkedIn Network

Do you want to tap into LinkedIn’s 150 million–member worldwide network? It’s important to focus on the right kinds of activities that will yield the best results…

Are you the BEST—Who Cares? How to avoid being lost in the crowd and drowned by the marketing noise

Do you remember the Avis Car Rental advertising campaign in the early sixties? The one that said “We Are Number Two But We Try Harder”? The company still uses the “We Try Harder” part of that tagline…

Analyze Twitter for Any Search Term [Free Tool]

Over the past few weeks, I’ve been working — mostly in secret — on a sweet new free tool. Well, I’m finally ready to release it this week. It’s called TweetCharts, and it’s designed to be a simple way for you to quickly and easily obtain Twitter data…

Increase Your Team’s Motivation Five-Fold

When we choose for ourselves, we are far more committed to the outcome — by a factor of five to one…

CEO Guide to Customer Experience Technology

Learn how companies from PepsiCo Inc. to Royal Caribbean Cruises Ltd. are adopting tablets, digital signs, touch-screen kiosks and mobile applications to help customers interact with products before buying…

One Comment »

  1. Anika Davis July 31, 2012 at 1:14 am - Reply

    Thanks for the list Louis!

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