The Pitfalls of Scaling Content

Louis Foong 0

If you are a frequent visitor to my blog, then you already know how strongly I believe in the power of inbound marketing. After all, why would you want to spend your time chasing after customers if a well-designed and executed campaign will bring them right to your website? Content marketing is a wonderful tool when it comes to reaching a wider audience, driving traffic, and increasing your sales, but scaling up your content production can backfire if you’re not careful. After all, pumping up your output won’t do your business any good if the quality starts to suffer. This infographic from CopyPress gives some great tips for building up your content and conversions without breaking the bank or losing your steam. Let’s take a look.

  1. Grammatical gaffes. Do you know the difference between “their”, “they’re” and “there”? If you don’t but your customers do, watch out. 59% of potential customers would not give their business to a company whose website features typos and poor grammar, and 82% wouldn’t work with a company that hasn’t properly translated their website into English. 42.5% of social media followers say spelling errors are worse than overly “salesy” posts!
  2. Outsource or die. For better or worse, gig workers are becoming a big part of the economy. Gig workers work with on-demand companies and are matched up to provide services as needed. Intuit’s Alex Chriss has estimated that gig workers will make up 40% of the workforce by 2020. What does this mean for you? Easy access to skilled professionals on a job-by-job basis, with the flexibility to shop around as projects take new directions.
  3. More traffic, more problems. Don’t just plan to boost your traffic – you can have millions of eyes on your content, but it won’t make a difference to your sales if they’re just not interested or qualified. On average, every $100 spent on increasing traffic, only $1 goes toward increasing conversions. Companies with a solid plan that focuses on conversions are twice as likely to see increased sales than companies without one.
  4. Mobile is mandatory. You probably know this yourself just by looking at your own patterns of use, but 60% of all digital consumption now happens on smartphones and tablets. Companies just can’t afford to ignore mobile anymore. Make sure that your content works well on all popular mobile devices.

Have your or your company had any difficulty scaling up its content marketing? What tips would you give to others ready to take that step? Let me know in the comments!

The Pitfalls of Scaling Content  Infographic

 

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