account mapping »
How I Disappointed a CEO
— Because he did not like what I told him he should do or have done months ago Last week I had lunch with the CEO of a Information Technology company. We met at
Read More »Account Mapping and Intelligence – A waste of time or worth the effort?
account mapping, intelligence, B2B lead generation, demand generation, lead generation, CRM tool, internal list management
Read More »To Spike, or Not to Spike: that is the question
I’m feeling inspired by Shakespeare here but unlike Hamlet, it’s not a question I would ponder. Rather, it is a rhetorical question and my answer would always be “don’t spike”. I agree; a challenging
Read More »Recipes from the World’s Best Chef – My Christmas Gift to You!
In case you’re wondering about the title of this blog post, let me tell you at the outset that I am neither a chef, nor am I the world’s best. BUT, I am very
Read More »Broad based demand vs. tiering: which to choose?
Revenue and sales volume should determine your marketing strategy Should your business target broad based demand or focus on a tiered marketing structure? In other words, should you put all your eggs in one basket
Read More »
