B2B demand generation »
5 Things You Can Do To Jumpstart B2B Demand Generation
This past weekend was a busy one for me. A wedding in the family is enough to fluster even the most organized individuals, and I am no exception. That’s just the way it is—you
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5 Essential B2B Lead Generation Ingredients that Never Fail
“Proof of the Pudding” is No Longer in Just Eating It I barely even made it to the pudding—or the dessert bar—at l’Auberge du Pont de Collonges after a four hour dinner! I have
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5 Surprising Qualities that Make You Look Like A Demand Generation Superstar
Any number of surveys, polls and research studies year after year continue to show that generating high-quality leads is among the top three challenges faced by B2B marketers. In my opinion, it’s the number
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Kick-start Your B2B Lead Generation Efforts…Start Losing It!
—Cleanse, Renew, Restore Balance in Your Demand Generation Process I’m not a movie star or a TV talk show host; I don’t dance with the stars; and the X-factor I thought until recently was
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Stir It Up—It’s the Holiday Season!
Take some tips from food and wine experts The magic of the holiday season is unmistakable. Whether or not you are a social enthusiast, you have to admit that the lights, the music, the
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Truth Or Dare—Will Social Media Leave You Naked?
We have heard many different sentiments about it—“social media is so freaking hard”, “social media is making you sick”, more than 1700 CEOs are “fumbling in the dark with social media”; and so on
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$100+ Billion Market for Public Cloud Services
It’s Time B2B Marketing Steps Out of the Box and On to the Cloud—Up, Up and Away! There are no more “ifs” and “buts” or “when”—Cloud for the enterprise is real and the questions
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The Top Ten CMO Personality Types – Which One Is Your CMO?
As a demand generation advisor and lead generation consultant, I meet and get to know closely, so many CMOs, especially in the B2B market. I like to observe and analyze people’s personalities in context
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What’s All this Hocus-Pocus About Social Media? Where Are the REAL Marketers?
You know, back in 2010, when the Ford Motor Company announced their social media campaign for the new Fiesta, I knew this was going to be interesting. At the time, social media was this
Read More »![More than 1700 CEOs in 64 Countries are Fumbling in the Dark with Social Media [INFOGRAPHIC]](http://louisfoong.com/wp-content/uploads/ibm-infographic-290x160.jpg)
More than 1700 CEOs in 64 Countries are Fumbling in the Dark with Social Media [INFOGRAPHIC]
Is Your CEO “Drinking from the Fire Hose”? IBM’s fifth biennial Global CEO Study involved interviews with 1709 CEOs across 18 industries (B2C and B2B) in 64 countries. The consensus based on this
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