B2B lead generation »

8 Facts You Need to Know About B2B Content Marketing [Infographic]

8 Facts You Need to Know About B2B Content Marketing [Infographic]

Louis Foong February 17, 2017 0

Have you and your business joined the 88% of B2B marketers that have built content marketing into their strategy? Chances are, if you read this blog regularly, you’re at least dipping your toes into

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Interesting Infographics: Influencer Marketing Drives 11x more ROI

Interesting Infographics: Influencer Marketing Drives 11x more ROI

Louis Foong February 10, 2017 0

Influencer marketing is a lot more sophisticated than just buying banner ad space. It means getting your message out to your influencers, who will in turn create genuine, quality content that other consumers can

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11 Simple Steps to Boost Your Organic Click-Through Rates

11 Simple Steps to Boost Your Organic Click-Through Rates

Louis Foong November 25, 2016 0

Your content marketing may be worthy of Shakespeare, but if you’re not able to snag high click-through-rate (CTRs) then it probably isn’t doing your company much good. After all, the point of great content

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Interesting Infographics:  How to Calculate Your Marketing Budget

Interesting Infographics: How to Calculate Your Marketing Budget

Louis Foong November 18, 2016 0

It can be tough for a business to work out how much they should be spending on marketing. Businesses at different levels of maturity have different needs when it comes to marketing strategies and

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Interesting Infographics:  Converting Chats to Sales

Interesting Infographics: Converting Chats to Sales

Louis Foong November 4, 2016 0

While live website chats are most commonly looked at as a customer service tool rather than part of the B2B lead generation process, savvy businesses have begun to look at them as also offering

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Email Deliverability: The Path to Your Subscriber’s Inbox

Email Deliverability: The Path to Your Subscriber’s Inbox

Louis Foong October 28, 2016 0

What’s keeping your emails out of your prospect’s inbox? And how can you fix it? How often do you actually skim through your spam folder, checking to see if it contains anything interesting? My

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8 Reasons to Start a Full-Scale Digital Marketing Campaign

8 Reasons to Start a Full-Scale Digital Marketing Campaign

Louis Foong September 30, 2016 0

One of the main themes of this blog is B2B marketing and lead generation (as you may have noticed.) I know that many readers have already spent a lot of time developing their brand

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The Cost of Online v. Offline Lead Generation

The Cost of Online v. Offline Lead Generation

Louis Foong September 16, 2016 0

What’s the difference between online and offline lead generation? Aside from the obvious difference of the lead’s origin, each category of lead has their own set of costs and characteristics – and they are

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Crafting the Perfect Social Posts – Part 2

Crafting the Perfect Social Posts – Part 2

Louis Foong August 26, 2016 2

If you know what you’re doing, social media can be a great thing for your business. The trick is to really understand the spirit of each site and tailor your posts accordingly. Last week

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How Marketers Create and Consume Content

How Marketers Create and Consume Content

Louis Foong August 12, 2016 0

A lot of time and money is spent on studying and explaining consumer behavior and the psychology of marketing. But the thing is, marketers are consumers too – we all make purchases and we

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