B2B lead generation »

Connecting the Dots Between Lead Generation, Sales and CRM

Louis Foong July 19, 2010 0

For certain, I’m not a crystal gazer; but looking into the past? Sure, I’ve done that. Don’t we all from time to time? Actually, in business, everyone stands to gain from a periodic retrospective

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Uniting Sales and Marketing Under One Umbrella

Louis Foong July 12, 2010 1

Almost everyone’s complaining that business is tough. But a closer analysis of the low sales volume experienced by many businesses today shows a strong disconnect between their sales and marketing initiatives. The gap between

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Strategic Planning for Inbound Marketing

Louis Foong July 8, 2010 0

When organizations take on inbound marketing, it requires an integrated marketing approach to ensure that every initiative is part of a strategic plan. In order to deliver the overall marketing and CRM goals, inbound

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Following inbound marketing trends enables adoption of best practices for lead generation

Louis Foong July 5, 2010 0

Inbound marketing is the strategic use of tools and techniques that draw the attention of a qualified target audience through relevant content and interactive engagement. That’s a simple definition of Inbound Marketing. The keyword

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Social Media Fuels the B2B Lead Lifecycle – CRM Update is Critical!

Louis Foong June 28, 2010 0

Social media plays an important role in the sales cycle, but keeping your CRM database is key. No matter how many budget cuts your organization introduces to cope with challenging times, you somehow make

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