B2B lead generation »

How to Build a Cash Converting Marketing Funnel

How to Build a Cash Converting Marketing Funnel

Louis Foong August 5, 2016 0

Ask any business owner which resource they want to have more of, and they are almost guaranteed to tell you that they’d love to have more time or money. There are a lot of

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Learn From 6 Apps That Are Nailing Personalized Push

Learn From 6 Apps That Are Nailing Personalized Push

Louis Foong July 8, 2016 0

I’ve talked before in this blog about the power of personalization in B2B lead generation. Personalized marketing is tailored to an individual customer’s personal journey with a brand and their stage in the buying

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Interesting Infographics: How to Send Emails Like a Pro

Interesting Infographics: How to Send Emails Like a Pro

Louis Foong July 6, 2016 0

215.3 billion emails are sent and received every day. 70% of digital marketers consider email marketing to be great for ROI, but this isn’t the case if your emails are badly-crafted, badly-timed, or badly-targeted.

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Anatomy of a Successful B2B Sales Email

Anatomy of a Successful B2B Sales Email

Louis Foong June 24, 2016 0

I have a confession to make – I don’t read every business email that I receive. I’m betting that you don’t either. After all, who has the time? About 89 billion business emails are

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Millennials Love User-Generated Content

Millennials Love User-Generated Content

Louis Foong March 29, 2016 0

In the very near future, millennials (ages 18-36) will have the greatest combined purchasing power in history. Connecting with the group, however, will require some fresh approaches and new tactics. Millennials don’t respond to

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The Power of Simplicity

The Power of Simplicity

Louis Foong September 29, 2015 0

This past weekend, I witnessed two events that will remain forever etched in my memory. Both were much talked about in the media, so I could easily have skipped experiencing them myself and yet

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7 Ways to Optimize Demand Generation Programs for Channel Marketing

7 Ways to Optimize Demand Generation Programs for Channel Marketing

Louis Foong August 25, 2015 0

On a recent business trip to Mauritius, I had the opportunity to play a few rounds of golf at the Tamarina Golf Club and Ile aux Cerfs Golf Club. The magical landscape between mountain

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7 Essentials of Your B2B Customer Self-Service Strategy

7 Essentials of Your B2B Customer Self-Service Strategy

Louis Foong August 13, 2015 0

“By 2017, two-thirds of all customer service interactions will no longer require the support of a human intermediary. Current research shows that, in 2014, this was 55% of the interactions.”   That is a prediction1

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The Key to B2B Marketing Transformation: Integrate People, Processes and Technology

The Key to B2B Marketing Transformation: Integrate People, Processes and Technology

Louis Foong July 28, 2015 0

Each week, I get some very interesting questions from members of our exclusive, invitation-only B2B LinkedIn Group. We exchange notes with thought leaders in the industry on a range of topics and challenges faced

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What’s Falling Between the Cracks in Your Lead Generation?

What’s Falling Between the Cracks in Your Lead Generation?

Louis Foong July 14, 2015 0

“Know thy Customer”—the First Commandment of effective marketing. And yet, for many of us, the process of getting to know the customer seems to be a continuous struggle. Where do you begin? What information

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