B2B marketers »
The BIGGEST Factor in B2B Marketing Success —And 3 Ways to Win It
This past weekend was Mother’s Day—always special, always happy—Cheers to all the Moms out there. I can’t help but notice, year after year, how this occasion just wins hand down, at least on the
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Is There a RIGHT Way to Use Twitter for #B2B #LeadGeneration
Many Studies, Reports and Examples—And Yet, Inconclusive Evidence The interesting Infographic I shared last week shows that 170 million people are on Twitter. It also says that “Twitter tops B2B lead generation, outperforming Facebook
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Oscars 2013: 10 Lessons for B2B Marketers
Captain Kirk (William Shatner) beaming in from Starship Enterprise went into the future to advise the Oscar 2013 award ceremony show host, Seth MacFarlane about what not to do on stage. He showed the
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The Cause and Effect of Social Media on B2B Marketing
Social media plays an incredibly important role in content marketing. Read here to learn more about how social media acts as the gateway in producing meaningful B2B content. Should we just rely on social media
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Stir It Up—It’s the Holiday Season!
Take some tips from food and wine experts The magic of the holiday season is unmistakable. Whether or not you are a social enthusiast, you have to admit that the lights, the music, the
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I Am Louis, Demand Generator and I Love Social Media
So let me tell you what it really means for B2B marketers… Inspired by the famous, “I am Joe and I’m Canadian” campaign, here is my take on social media and what it means
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B2B Content Marketing: See Cisco’s Successful Approach
There’s No Telling What Storytelling Can Do! A recent survey of LinkedIn members within the B2B Technology Marketing Community showed that case studies are the most effective form of content marketing. The survey, B2B
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B2B Marketing Innovation: How to Create Value for Customers, Build Engagement Online and Be Creative with Content
Most mid-level managers of B2B organizations know what they expect to hear from the C-Suite in a run up to performance target deadlines—“Let’s try to be innovative; let’s do something different.” This is a
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The Top Ten CMO Personality Types – Which One Is Your CMO?
As a demand generation advisor and lead generation consultant, I meet and get to know closely, so many CMOs, especially in the B2B market. I like to observe and analyze people’s personalities in context
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What’s All this Hocus-Pocus About Social Media? Where Are the REAL Marketers?
You know, back in 2010, when the Ford Motor Company announced their social media campaign for the new Fiesta, I knew this was going to be interesting. At the time, social media was this
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