b2b marketing »
The BIGGEST Factor in B2B Marketing Success —And 3 Ways to Win It
This past weekend was Mother’s Day—always special, always happy—Cheers to all the Moms out there. I can’t help but notice, year after year, how this occasion just wins hand down, at least on the
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7 Automation Mistakes to Avoid with Social Media
Don’t let the Ghost of Sales and Marketing Automation Invade Social A long-standing client of mine had the pleasure of a visit from one of my local competitors. And I say pleasure, because as
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5 Spring Cleaning Tips for B2B Lead Generation
Spring forward – It’s Time To Clean Up Your Act! It’s only an hour’s difference, but waking up this past Sunday morning with the clock saying one thing and your body clock saying something
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Oscars 2013: 10 Lessons for B2B Marketers
Captain Kirk (William Shatner) beaming in from Starship Enterprise went into the future to advise the Oscar 2013 award ceremony show host, Seth MacFarlane about what not to do on stage. He showed the
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Top 5 Questions that 7000+ Businesses Are Asking About Lead Generation
—Clues from HubSpot’s Recent Marketing Benchmarks Report If one were to judge by the extraordinary mileage that Twitter got at the recent 55th Grammy Awards, one would think Twitter sponsored the whole show! I
Read More »Making Social Media Data Work for You
Do you act upon your social media data? Read how a Social CRM or contact management system can give your B2B marketing better focus and results. How much of your B2B marketing planning is influenced
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25 Questions for your Content Marketing Checklist
Content marketing is here to stay so make it an important part of your B2B marketing strategies. Here’s a checklist you’ll want to keep handy. What do you base your B2B content marketing strategy on?
Read More »Social Media Lingo—Terms It Won’t Hurt You to Know
—Despite the Pins, Pokes, Tumbles and Tags! Did you see that sign outside an elevator that said, “In case of fire, please leave the building before you Tweet about it”? Jokes apart, I think
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Content Curation for B2B Marketing: Part Three
—Content Curation Tools to Feed Your Community A Gourmet Meal…Every Single Time! Concluding this three-part series, I have collated a shortlist of content curation tools that I have seen to be effective for B2B
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Content Curation for B2B Marketing: Part One
—Add Flavour and Variety but Focus on Context and Quality I got a phone call from a client, the marketing head of a mid-sized technology company here in Canada. She picked up on my
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