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Interesting Infographics: The Evolution of the Strategic CMO

Interesting Infographics: The Evolution of the Strategic CMO

Louis Foong December 30, 2016 0

With the rise of Big Data and more sophisticated strategies, techniques, and technologies, today’s marketing departments have the potential to be a pretty powerful force. Unfortunately, too many companies aren’t taking advantage of that

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CMO Spotlight: “…Keep Fans Engaged”, says Jacqueline Parkes, CMO, Major League Baseball (MLB)

CMO Spotlight: “…Keep Fans Engaged”, says Jacqueline Parkes, CMO, Major League Baseball (MLB)

Louis Foong June 9, 2015 0

“The season is no longer the season. Because of all the media platforms we have and the consumer interest, baseball is a 365-day property. Baseball is part of the seasons of people’s lives and

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Interesting Infographics: The CMO’s 3 Keys to Success

Interesting Infographics: The CMO’s 3 Keys to Success

Louis Foong June 2, 2015 0

As a CMO, you’ve got your work cut out for you. So why make it harder on yourself? As shown in this infographic, researched and created by Experian, 43% of interviewed CMOs identified poor

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CMO Spotlight: “Get to the Future First”, says Keith Weed, CMO, Unilever

CMO Spotlight: “Get to the Future First”, says Keith Weed, CMO, Unilever

Louis Foong May 13, 2015 0

“It used to be that big eats small. But now it’s a world where fast eats slow. What’s important is that we get to the future first.” The comment comes from global CPG giant,

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CMO Spotlight: Steve Mann, CMO, LexisNexis (Research & Litigation Division)

CMO Spotlight: Steve Mann, CMO, LexisNexis (Research & Litigation Division)

Louis Foong April 15, 2015 0

 – Among Top 15 B2B CMOs (FierceCMO) His Twitter handle says he is “Killing traditional marketing with pleasure”. Steve Mann says the phase of “taming the wild, wild west of social media” is over;

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Interesting Infographics: Hats off to the Modern CMO

Interesting Infographics: Hats off to the Modern CMO

Louis Foong March 27, 2015 3

Chief Marketing Officer may be a well-known title, but not everyone means the same thing when they use the term. In fact, according to this survey by Forbes Insights, the modern CMO typically falls

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CMO Spotlight: Jeremy Burton, President Products and Marketing at EMC Corp.

CMO Spotlight: Jeremy Burton, President Products and Marketing at EMC Corp.

Louis Foong March 10, 2015 0

“…We are all consumers at heart” – and that is the Highest Common Factor in B2B and B2C We have been talking about the overlap between B2B and B2C marketing, the common challenges, the

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CMO Spotlight: Alan See, Forbes “Most Influential CMO on Social Media”

CMO Spotlight: Alan See, Forbes “Most Influential CMO on Social Media”

Louis Foong February 10, 2015 0

7 Frequently Overlooked, Back-to-Basics Tips for  B2B Marketers This CMO Spotlight Series features some of the most imminent thought leaders of our time. While some have revolutionary ideas that bring us to the edge

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CMO Spotlight: 5 Questions B2B Marketers Should Ask

CMO Spotlight: 5 Questions B2B Marketers Should Ask

Louis Foong January 13, 2015 0

CMO Spotlight: Jon Iwata, SVP, Marketing & Communications, IBM “This is pretty achievable – initiate something that no one expects you to do and really try.” In response to the great feedback on our

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CMO Leadership and B2B Lead Generation Lessons in 2014

CMO Leadership and B2B Lead Generation Lessons in 2014

Louis Foong December 15, 2014 1

At the start of this year, we started the monthly CMO Spotlight Series. We featured inspiring leaders from global companies and gathered valuable lessons for B2B marketers. To round off the year, here is

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