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8 Facts You Need to Know About B2B Content Marketing [Infographic]

8 Facts You Need to Know About B2B Content Marketing [Infographic]

Louis Foong February 17, 2017 0

Have you and your business joined the 88% of B2B marketers that have built content marketing into their strategy? Chances are, if you read this blog regularly, you’re at least dipping your toes into

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What We Learned from 300 Content Marketers

What We Learned from 300 Content Marketers

Louis Foong January 27, 2017 0

When you think about marketing, what’s the first thing that comes into your head? Brochures? Print ads? Billboards? What about blogging? Content marketing, which includes things like blogging and infographics, is a hot trend

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Interesting Infographics: How the Brain Processes Content

Interesting Infographics: How the Brain Processes Content

Louis Foong December 23, 2016 0

Content marketing is an art, but I’m here to tell you that it is also a science! This week, I want to take a bit of a psychological perspective and look at the way

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How Marketers Create and Consume Content

How Marketers Create and Consume Content

Louis Foong August 12, 2016 0

A lot of time and money is spent on studying and explaining consumer behavior and the psychology of marketing. But the thing is, marketers are consumers too – we all make purchases and we

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The Pitfalls of Scaling Content

The Pitfalls of Scaling Content

Louis Foong June 10, 2016 0

If you are a frequent visitor to my blog, then you already know how strongly I believe in the power of inbound marketing. After all, why would you want to spend your time chasing

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Interesting Infographics: What Content Types Should You Create

Interesting Infographics: What Content Types Should You Create

Louis Foong April 1, 2016 0

Content marketing is both an art and a science – how, when, where, what, and to whom are all important questions when trying to figure out what type of content to create. Once you

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Millennials Love User-Generated Content

Millennials Love User-Generated Content

Louis Foong March 29, 2016 0

In the very near future, millennials (ages 18-36) will have the greatest combined purchasing power in history. Connecting with the group, however, will require some fresh approaches and new tactics. Millennials don’t respond to

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Reach the PEAC of Great Content

Reach the PEAC of Great Content

Louis Foong January 5, 2016 0

Every digital marketer is after the same thing – the elusive backlink, share, or retweet. Creating content that your audience wants to pass along to their own audiences is an art. Content needs to

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Interesting Infographics: 11 Ways to Drive Sales With Content Marketing

Interesting Infographics: 11 Ways to Drive Sales With Content Marketing

Louis Foong December 11, 2015 0

If you’re skilled at content marketing, your efforts can yield up to three times as many leads as traditional outbound marketing. Not bad, right? Brand content can be a pretty powerful force.  But the

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Create Snackable Content for Your Mobile Customers

Create Snackable Content for Your Mobile Customers

Louis Foong December 4, 2015 0

It may not surprise you to hear that a whopping 60% of social networking happens on mobile devices. After all, most of us look at our phones at least a dozen times per day.

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