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Taking Your Brand from “We know who they are” to “We know what they do”

Taking Your Brand from “We know who they are” to “We know what they do”

Louis Foong September 15, 2015 0

CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon     As global CMO, Phil Clement has much to be proud of in terms of recognition for the Aon brand. By putting the

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Top 10 Recommendations to Revitalize Your B2B Marketing

Top 10 Recommendations to Revitalize Your B2B Marketing

Louis Foong September 4, 2015 2

We are coming up to the last holiday weekend of a wonderful summer. The countdown for back-to-school has begun. Corporate team leaders can’t wait to get their teams back in full strength. Managers are

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25 Key B2B Content Marketing Stats

25 Key B2B Content Marketing Stats

Louis Foong September 1, 2015 0

The American writer Margaret J. Wheatley once said “Without reflection, we go blindly on our way, creating more unintended consequences and failing to achieve anything useful.” This is good advice in general but can

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CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondelēz International

CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondelēz International

Louis Foong August 19, 2015 0

That is quite the paradigm shift from what others have said about predicting the future. Steve Jobs said that the best way to predict the future is to invent it. Alan Kay said that

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Interesting Infographics: Visual Content Drives Social Media Growth

Interesting Infographics: Visual Content Drives Social Media Growth

Louis Foong August 14, 2015 0

It’s been said countless times that a picture is worth a thousand words, and as this infographic from dci shows, that adage is especially right when it comes to lead generation. The science backs

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Interesting Infographics: Data-Driven Strategies for Writing Better Titles & Headlines

Interesting Infographics: Data-Driven Strategies for Writing Better Titles & Headlines

Louis Foong May 22, 2015 0

It’s hard to overstate the value of a good title or headline. It is your first, possibly only chance to capture the attention of your audience. That’s why it’s important to craft interesting headlines

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High Performance B2B Lead Generation Engine —A 10-Point Checklist

High Performance B2B Lead Generation Engine —A 10-Point Checklist

Louis Foong May 20, 2015 0

An engine tune-up to get your car ready for spring and summer road trips used to be a fairly routine and simple process. That was before car manufacturers elevated our vehicles from being a

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Interesting Infographics: The 8 Most Effective Types Of Content

Interesting Infographics: The 8 Most Effective Types Of Content

Louis Foong April 17, 2015 2

We’ve all heard the expression “content is king”, and it’s never been truer than it is today. Content marketing is hot with leading brands, and for good reason. As this infographic shows, 48% of 

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Interesting Infographics: Dominate Content Marketing With These 5 Key Insights

Interesting Infographics: Dominate Content Marketing With These 5 Key Insights

Louis Foong March 6, 2015 0

Content is king, as the saying goes, and the person with the best content is a king among kings. So how do you ensure that your content stands out from the rest in an

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Interesting Infographics: 5 Steps to Getting More Engagement with your Visual Content

Interesting Infographics: 5 Steps to Getting More Engagement with your Visual Content

Louis Foong February 13, 2015 0

Have you noticed a significant increase in visual content across social networks and blogs? Even Twitter is no longer simply 140 characters. We need to add images, animated GIFs and video. How much more effective

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