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The New Paradigm in B2B Lead Nurturing  —Perhaps It’s Time to Cleanse Your Sins!

The New Paradigm in B2B Lead Nurturing —Perhaps It’s Time to Cleanse Your Sins!

Louis Foong January 27, 2015 0

I am not a very deeply religious person, but I do have the greatest respect and regard for all religions. Much more than that, I have a curiosity for how religions influence cultures and

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Interesting Infographics: What Content Has the Most Clout?

Interesting Infographics: What Content Has the Most Clout?

Louis Foong January 23, 2015 0

Which type of content drives the strongest ROI in your B2B lead generation playbook? Eccolo Media has released 2015 B2B Technology Content Survey Report, Volume Two and shared the results in an interesting infographic.

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New Year’s Resolutions for Your B2B Lead Generation Playbook

New Year’s Resolutions for Your B2B Lead Generation Playbook

Louis Foong January 6, 2015 1

Whether you have had a great year or a disappointing one, the general sentiment at the end of the year is usually the same—“Glad this one is over” and “Hello New Year”. Around the

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B2B Marketing and Lead Generation Gifts for 2014

B2B Marketing and Lead Generation Gifts for 2014

Louis Foong December 23, 2014 1

No matter how different one year may be from any other year, towards the end, it’s always like this—individuals and businesses are in a mad rush to get everything done before the holidays. And

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Interesting Infographics: The Content Marketing Hierarchy of Needs

Interesting Infographics: The Content Marketing Hierarchy of Needs

Louis Foong December 19, 2014 0

Have you ever heard of Maslow’s hierarchy of needs? It’s a useful concept for sales and marketing to create better connections and relationships with prospects and clients. Abraham Maslow wrote a paper in 1943,

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3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience

3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience

Louis Foong October 21, 2014 0

In a recent survey of 500 B2B and B2C decision makers in the US and UK, Forrester found that only 11% qualified as “modern marketers”. There are many qualifying criteria depending on how you

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CMO Spotlight: Michael Brenner, Business 2 Community

CMO Spotlight: Michael Brenner, Business 2 Community

Louis Foong October 7, 2014 0

“Marketing has a marketing problem” …says Michael Brenner, Head of Strategy at NewsCred. He is the former VP of Global Marketing and Content Strategy and was Head of Digital Marketing for SAP Americas. He

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Throw Out the Rulebook – 5 Ways to Disrupt and Re-Energize Your B2B Lead Generation

Throw Out the Rulebook – 5 Ways to Disrupt and Re-Energize Your B2B Lead Generation

Louis Foong September 16, 2014 0

In the words of men who have understood human emotion and behaviour like few others, you can and should throw out the rulebook.  “Know the rules well, so you can break them effectively.” ― Dalai Lama

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“Break the Ice” with B2B Lead Generation Programs that Work

“Break the Ice” with B2B Lead Generation Programs that Work

Louis Foong July 22, 2014 0

How would you react if you told someone, “I have this week’s winning lottery ticket and I want to give it to you”, and the individual responds by saying, “No thank you, I already

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