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B2B Buyer Behaviour—Reflections on A Dozen Insights

B2B Buyer Behaviour—Reflections on A Dozen Insights

Louis Foong October 23, 2012 2

The Impact of Economic Uncertainty, Increased Appetite for Information and Social Media: Analyzed in the BUYERsphere Report 2012 I’d like to start this post by saying thank you to Irving Frydman who shared with

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LEADership Articles Worth Reading – October 9, 2012

LEADership Articles Worth Reading – October 9, 2012

Louis Foong October 9, 2012 0

We have curated some content we hope you will find useful in the area of B2B lead generation, social media and leadership. This selection as you can see has a main focus on B2B

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B2B Content Marketing: See Cisco’s Successful Approach

B2B Content Marketing: See Cisco’s Successful Approach

Louis Foong September 5, 2012 2

There’s No Telling What Storytelling Can Do! A recent survey of LinkedIn members within the B2B Technology Marketing Community showed that case studies are the most effective form of content marketing. The survey, B2B

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Interesting Infographics: Return on Investment (ROI)

Louis Foong July 19, 2012 2

Refining your lead generation process for greater ROI is an ongoing process for all businesses.  It is interesting that most of the infographics produced focus on social media ROI.  However, after extensive research we

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LEADership Articles Worth Reading – May 31, 2012

Louis Foong May 31, 2012 0

Read some of the lead generation and marketing articles I have rounded up below that are worth a read. This week’s focus is on lead nurturing and content marketing. Enjoy! Lead Nurturing: You could

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Are you the BEST—Who Cares? How to avoid being lost in the crowd and drowned by the marketing noise

Louis Foong May 1, 2012 0

Do you remember the Avis Car Rental advertising campaign in the early sixties? The one that said “We Are Number Two But We Try Harder”? The company still uses the “We Try Harder” part

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Is Your Marketing Ready to Adapt to the Changing Business Landscape?

Louis Foong September 27, 2011 0

The crevasse between Sales and Marketing is commonly visible across all types of companies. Some choose to ignore it at their own peril and those that take cognizance of it are still struggling to

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Infographics – Why and How You Should Use Them

Louis Foong September 20, 2011 0

People love stories. But in these days of digital mania where time is more precious than it ever was before, they love to “hear” and “see” stories much more than they like to read

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The expanding social landscape – integral to lead generation?

Louis Foong November 16, 2010 1

The scope of social technologies and their potential to help maximize B2B lead generation efforts is real and valid. But marketers must look beyond the eye-candy. Having a bunch of social media medals (logos

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Following inbound marketing trends enables adoption of best practices for lead generation

Louis Foong July 5, 2010 0

Inbound marketing is the strategic use of tools and techniques that draw the attention of a qualified target audience through relevant content and interactive engagement. That’s a simple definition of Inbound Marketing. The keyword

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