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Interesting Infographics: Countless Conversions
If you are a regular reader of this blog, you will know I advocate that your B2B lead generation, including social media, need to bring results. This is why this infographic that focuses on
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Top 5 Questions that 7000+ Businesses Are Asking About Lead Generation
—Clues from HubSpot’s Recent Marketing Benchmarks Report If one were to judge by the extraordinary mileage that Twitter got at the recent 55th Grammy Awards, one would think Twitter sponsored the whole show! I
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Interesting Infographics: Lead Generation Principles
The infographics featured this week nicely summarize some of the basic of B2B lead generation. The first is the B2B Lead Generation Manifesto, created by a landing page platform, Unbounce. The original post introducing
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Can Social Media Innovation Enhance Lead Generation?
- Let’s Evaluate These 2 Case Studies… As B2B marketers, we are still searching and struggling to find ways that will make our social media efforts deliver measurable results or conversion. I know, there
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Highly Effective B2B Lead Generation Habits
—R.I.P. Stephen Covey The world bid farewell to one of the most influential management authors of our time—R.I.P. Stephen Covey. Among Time magazine’s “25 Most Influential Americans” in 1996, Covey was truly a thought
Read More »B2B Lead Generation—Creating a Tasting Menu
Thai cuisine is one of my favourites. When you visit a Thai restaurant, the food is mostly good…BUT it is rarely ever great. On a business trip to Vancouver, BC, I explored, as is
Read More »“Business Has Only Two Functions—Marketing and Innovation”
The words of wisdom I quote in the headline above are from Milan Kundera, Czech novelist, playwright and poet. To my mind, the man is a genius! For truly, if you cannot be innovative,
Read More »Social Media for B2B Marketers: Brand Recognition and What Else?
Several months ago, I commented on my blog about Dell’s social media initiatives and the much touted case study of their “success”. Any good marketer should learn from past mistakes and refine demand generation
Read More »SEO Fundamentals – Separating Jargon from What Really Works!
A Guest Blog Post by Internet Marketing and Social Media Expert, Liana Ling Louis invited me to be a guest blogger for a short series to share some insights into Internet marketing and social
Read More »Who’s Running Your Marketing?
It’s not uncommon to see newbie, tech-savvy, social marketers display their impatience with the “grey brigade”. It’s equally common to see experienced, mature heads shaking disapprovingly at Generation Y who are “still green behind
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