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Interesting Infographics: Inbound Marketing 101
In keeping with the theme of “back to basics”, now that we have seen the 5 principles of lead generation, Impact Branding & Design LLC have summarized the steps for inbound marketing. Here are
Read More »Is Your Marketing Ready to Adapt to the Changing Business Landscape?
The crevasse between Sales and Marketing is commonly visible across all types of companies. Some choose to ignore it at their own peril and those that take cognizance of it are still struggling to
Read More »Can a small company think ‘big’ when it comes to B2B lead generation?
- Yes! Provided the right factors are at play In a difficult economy smaller companies are the first to feel the pinch. Lack of a demand generation strategy and process are the main reasons
Read More »Twitter and B2B Lead Generation
When it comes to social media marketing no business wants to be left behind. It’s mostly free, elicits immediate response and has tremendous reach. Employees and executives are encouraged to ‘tweet’ new products/services and
Read More »Love Your Brand, Love Your Customer
…And love your watch! I do. I really love every watch I own. Each one is unique and has a special place in my life. So when I had issues with my brand new
Read More »An Accelerated Leads Pipeline: Ask Not Just “How Much”, But “How”
Have you ever looked at lead management and pipeline acceleration as CRM? Marketing statistics point out that 60% of leads have to be nurtured. This further reinforces what I’ve stated before that successful demand
Read More »Teleprospecting: An Effective Lead Generation and Qualification Vehicle
Teleprospecting qualifies hot leads to help you take action before your competitors do Phone hang-ups and door slams are the most dreaded situations for sales people anywhere. Ever considered teleprospecting to help your team?
Read More »Connecting the Dots Between Lead Generation, Sales and CRM
For certain, I’m not a crystal gazer; but looking into the past? Sure, I’ve done that. Don’t we all from time to time? Actually, in business, everyone stands to gain from a periodic retrospective
Read More »Uniting Sales and Marketing Under One Umbrella
Almost everyone’s complaining that business is tough. But a closer analysis of the low sales volume experienced by many businesses today shows a strong disconnect between their sales and marketing initiatives. The gap between
Read More »Strategic Planning for Inbound Marketing
When organizations take on inbound marketing, it requires an integrated marketing approach to ensure that every initiative is part of a strategic plan. In order to deliver the overall marketing and CRM goals, inbound
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