customer experience »

Interesting Infographics: The Evolution of the Strategic CMO

Interesting Infographics: The Evolution of the Strategic CMO

Louis Foong December 30, 2016 0

With the rise of Big Data and more sophisticated strategies, techniques, and technologies, today’s marketing departments have the potential to be a pretty powerful force. Unfortunately, too many companies aren’t taking advantage of that

Read More »
Why Customer Data Should Shape Your Marketing Strategy

Why Customer Data Should Shape Your Marketing Strategy

Louis Foong November 11, 2016 0

Imagine yourself out for dinner with a friend or loved one. You visit a small pizzeria that just opened in the neighborhood. Let’s say the food is incredible – quality ingredients, great presentation. But

Read More »
Interesting Infographics: Customer Experience Analysis – Retain Your Revenue!

Interesting Infographics: Customer Experience Analysis – Retain Your Revenue!

Louis Foong October 21, 2016 0

I know I normally discuss B2B lead generation but customer experience and retention is also an important topic both for myself and our clients. For a change of pace today , I thought you

Read More »
The Power of Simplicity

The Power of Simplicity

Louis Foong September 29, 2015 0

This past weekend, I witnessed two events that will remain forever etched in my memory. Both were much talked about in the media, so I could easily have skipped experiencing them myself and yet

Read More »
7 Habits of a Rock Star CMO

7 Habits of a Rock Star CMO

Louis Foong September 22, 2015 0

Musicians come and musicians go. Some are one-hit wonders and some become legends even in their own lifetime. Genres of music tend to hit varying levels of popularity; they evolve. Rock music is one

Read More »
A 10-Point SLA for Sales and Marketing

A 10-Point SLA for Sales and Marketing

Louis Foong September 11, 2015 0

Some things just don’t change. In the case of Sales vs. Marketing, the ‘disconnect’ or dysfunctional system has worsened in many organizations. We see it and hear about it all the time. We have

Read More »
Top 10 Recommendations to Revitalize Your B2B Marketing

Top 10 Recommendations to Revitalize Your B2B Marketing

Louis Foong September 4, 2015 2

We are coming up to the last holiday weekend of a wonderful summer. The countdown for back-to-school has begun. Corporate team leaders can’t wait to get their teams back in full strength. Managers are

Read More »
7 Essentials of Your B2B Customer Self-Service Strategy

7 Essentials of Your B2B Customer Self-Service Strategy

Louis Foong August 13, 2015 0

“By 2017, two-thirds of all customer service interactions will no longer require the support of a human intermediary. Current research shows that, in 2014, this was 55% of the interactions.”   That is a prediction1

Read More »
The Key to B2B Marketing Transformation: Integrate People, Processes and Technology

The Key to B2B Marketing Transformation: Integrate People, Processes and Technology

Louis Foong July 28, 2015 0

Each week, I get some very interesting questions from members of our exclusive, invitation-only B2B LinkedIn Group. We exchange notes with thought leaders in the industry on a range of topics and challenges faced

Read More »
B2B Personalization is Still Far from ‘Wash-Rinse-Repeat’ Mode …But You Can Create the Right Framework

B2B Personalization is Still Far from ‘Wash-Rinse-Repeat’ Mode …But You Can Create the Right Framework

Louis Foong July 21, 2015 0

There’s a story I heard from the late Chet Holmes, Super Strategist of the Fortune 500 and author of the best-selling book, The Ultimate Sales Machine.  At one point, Chet used to head 9

Read More »