demand generation »
B2B Demand Generation Using Reverse Engineering Marketing — How to Manage Perceptions and Communicate Value
I have just returned from a two week culinary tour in Paris, France with a buddy of mine. He is the CEO of a company and I met him on my last cruise vacation.
Read More »LEADership Articles Worth Reading – June 14, 2012
Read some of the lead generation and marketing articles I have rounded up below that are worth a read. This week’s focus is on lead generation and marketing ideas and leadership. Enjoy! The Rise
Read More »Are you the BEST—Who Cares? How to avoid being lost in the crowd and drowned by the marketing noise
Do you remember the Avis Car Rental advertising campaign in the early sixties? The one that said “We Are Number Two But We Try Harder”? The company still uses the “We Try Harder” part
Read More »Inbound Vs. Outbound—An Ongoing Debate
But what do B2B Marketers Really Need for Sales Funnel Optimization? BALANCE. A simple, one-word answer to the question. Just like the classic “which came first, the chicken or the egg” question, the debate
Read More »B2B Marketers on Pins-And-Needles…What’s All This Anxiety about Pinterest?
10 Ways to Leverage Pinterest for B2B Marketing At a recent B2B networking, the conversation steered naturally to current trends in the B2B marketing world. I heard the usual chants of “our Facebook marketing
Read More »Social Media Bullet—“Fire-and-Forget” or “A Guided Missile”?
CMO Survey February 2012 Follows Marketplace Dynamics and Trends It’s done, it’s a given; the social media bullet has been fired. The question is, does it have a real target or is it another
Read More »Cracking the Code for Channel Marketing
Demand Generation Goals and Strategies for 2012 Understanding buyer psychology is perhaps the most perplexing challenge marketers face in today’s times. Opinions and perceptions are strongly influenced by what is seen and heard and
Read More »The Ongoing Debate Over Cost Per Lead – Louis Foong’s Perspective
In a recent brainstorm about lead generation services and processes, my team mates brought up a few questions about average cost per lead. This is an ongoing debate and a quick search on Google
Read More »Vanilla Marketing Vs. Geo-targeting – What’s the “Scoop”
In a recent report, the CMO Council identifies the top 10 ways to create marketing ecosystem value. For sure, everything looks good on paper, but in my opinion, it doesn’t take into account local
Read More »When it comes to Effective Lead Generation…Less is More
Remember the maze puzzles we did as kids? Or why go so far back – most of us use a GPS to navigate these days. I find the experience somewhat similar to cracking a
Read More »
