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8 Reasons to Start a Full-Scale Digital Marketing Campaign

8 Reasons to Start a Full-Scale Digital Marketing Campaign

Louis Foong September 30, 2016 0

One of the main themes of this blog is B2B marketing and lead generation (as you may have noticed.) I know that many readers have already spent a lot of time developing their brand

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How Marketers Create and Consume Content

How Marketers Create and Consume Content

Louis Foong August 12, 2016 0

A lot of time and money is spent on studying and explaining consumer behavior and the psychology of marketing. But the thing is, marketers are consumers too – we all make purchases and we

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CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondelēz International

CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondelēz International

Louis Foong August 19, 2015 0

That is quite the paradigm shift from what others have said about predicting the future. Steve Jobs said that the best way to predict the future is to invent it. Alan Kay said that

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CMO Spotlight: “…No Penalties for Failed Attempts”, says Peter Doucette, VP Sales & Marketing, The Boston Globe

CMO Spotlight: “…No Penalties for Failed Attempts”, says Peter Doucette, VP Sales & Marketing, The Boston Globe

Louis Foong July 7, 2015 1

“…we’ve created a system where people know they can experiment. They see the benefit of pushing forward ideas. We recognize that not all ideas work, and that’s OK. The process allows people to put

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CMO Spotlight: Jeremy Burton, President Products and Marketing at EMC Corp.

CMO Spotlight: Jeremy Burton, President Products and Marketing at EMC Corp.

Louis Foong March 10, 2015 0

“…We are all consumers at heart” – and that is the Highest Common Factor in B2B and B2C We have been talking about the overlap between B2B and B2C marketing, the common challenges, the

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Interesting Infographics: Dominate Content Marketing With These 5 Key Insights

Interesting Infographics: Dominate Content Marketing With These 5 Key Insights

Louis Foong March 6, 2015 0

Content is king, as the saying goes, and the person with the best content is a king among kings. So how do you ensure that your content stands out from the rest in an

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The 4 Stages of the B2B Lead Generation Lifecycle

The 4 Stages of the B2B Lead Generation Lifecycle

Louis Foong February 24, 2015 0

Nurturing through Every Stage Until the Magic Happens Traditionally, we used to speak of the sales funnel and how it’s important to make sure you filter down the best quality leads, progressing them to

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3 Attributes of the Modern CMO

3 Attributes of the Modern CMO

Louis Foong December 9, 2014 0

CMO Spotlight: Susan Johnson, CMO, SunTrust   In today’s edition of the CMO Spotlight Series, I’m happy to bring you some interesting insights into financial services marketing with a deep focus on branding through

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CMO Spotlight: Raja Rajamannar, CMO, Master Card  

CMO Spotlight: Raja Rajamannar, CMO, Master Card  

Louis Foong November 11, 2014 0

“If it’s Priceless, don’t mess it up!” When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to

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5 Ways to Make A Killer First Impression On Social Media

5 Ways to Make A Killer First Impression On Social Media

Louis Foong November 4, 2014 0

“Charlie Brown says that we’re put here on earth to make others happy.” “Is that why we’re here? I guess I’d better start doing a better job… I’d hate to be shipped back!”  ― Charles M. Schulz, The

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