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Interesting Infographics: Read This If You Don’t Have A Digital Strategy

Interesting Infographics: Read This If You Don’t Have A Digital Strategy

Louis Foong July 18, 2014 0

As you’re already aware, it is crucial to have a marketing campaign that oversees various digital components. However, are other companies implementing a set digital strategy? And if they don’t have a strategy in

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Is Your B2B Lead Generation Stuck In A Silo? — Don’t Get Sucked In!

Is Your B2B Lead Generation Stuck In A Silo? — Don’t Get Sucked In!

Louis Foong June 2, 2014 0

Urban dwellers like me consider farming a relatively safe occupation. There’s no having to navigate through rush hour traffic like office-goers, no handling of dangerous chemicals like scientists and pharmaceutical employees, no struggling with

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8 Reasons Why Marketing Automation Fails

8 Reasons Why Marketing Automation Fails

Louis Foong April 1, 2014 7

It’s the classic case of throwing the baby out with the bath water. B2B organizations ruthlessly trash tried and true marketing and lead generation methodology to make way for the new, shiny, sexy marketing

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Leadership Secrets of the CMOs: Get Uncomfortable and Start Connecting the Dots

Leadership Secrets of the CMOs: Get Uncomfortable and Start Connecting the Dots

Louis Foong March 25, 2014 0

A few weeks ago, I shared some valuable lessons B2B marketers can learn from SAS CMO, Jim Davis. Continuing the series, I’m happy to share with you this useful advice from GE CMO, Beth

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Leadership Secrets of CMOs —What B2B Marketers Can Learn

Leadership Secrets of CMOs —What B2B Marketers Can Learn

Louis Foong March 4, 2014 0

As B2B marketers, we are continually challenged with being innovative, driving results, raising the bar for customer experience, revolutionizing lead generation, improving the bottom line, and so on…endless pressure! While consistency, best practice, perseverance

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Social Marketing Innovation—A Case Study

Social Marketing Innovation—A Case Study

Louis Foong June 18, 2013 0

Today’s buyer demands innovation—in products, services, presentation, content, communication platforms, media channels, and much more. How many of us in the B2B marketing world are equipped to deliver to this level of expectation? Even

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Who’s Winning Between Traditional and Digital Marketing?

Louis Foong June 26, 2012 3

There seems to be this philosophical discussion going on in the world of B2B marketing. Who’s winning the battle between traditional and digital marketing? I’m not participating in the discussion for one reason; I

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