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Demystification of Social Media – 7 Ground Rules and ONE Ugly Truth

Demystification of Social Media – 7 Ground Rules and ONE Ugly Truth

Louis Foong October 16, 2012 0

After my recent post about social media being “so freaking hard”, I’ve had questions from clients and peers who are all struggling with the “mystery” of social media within the B2B context. I agree

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LEADership Articles Worth Reading – October 9, 2012

LEADership Articles Worth Reading – October 9, 2012

Louis Foong October 9, 2012 0

We have curated some content we hope you will find useful in the area of B2B lead generation, social media and leadership. This selection as you can see has a main focus on B2B

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Social Media is So “Freaking Hard”!

Social Media is So “Freaking Hard”!

Louis Foong October 2, 2012 1

Welcome to the Wild, Wild West of B2B Social Media Marketing I was told that this past week was “Social Media Week”. My spontaneous response was, “Oh really, where?” I’m sorry, but I guess

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I Am Louis, Demand Generator and I Love Social Media

I Am Louis, Demand Generator and I Love Social Media

Louis Foong September 11, 2012 0

So let me tell you what it really means for B2B marketers… Inspired by the famous, “I am Joe and I’m Canadian” campaign, here is my take on social media and what it means

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B2B Content Marketing: See Cisco’s Successful Approach

B2B Content Marketing: See Cisco’s Successful Approach

Louis Foong September 5, 2012 2

There’s No Telling What Storytelling Can Do! A recent survey of LinkedIn members within the B2B Technology Marketing Community showed that case studies are the most effective form of content marketing. The survey, B2B

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