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A Social and Personal Business Strategy
It is personal and it is business. Read below to learn why reaching out to consumers employs both social and personal cues, in order to be successful. Do you agree that acting personally affects
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Inbound Marketing Trends You Don’t Want to Ignore
Need to revitalize your inbound marketing strategies? Read the article below for a collection of resources highlighting important dos and don’ts that could be the game changer. Share some of your inbound marketing tips with
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Interesting Infographics: Inbound Marketing 101
In keeping with the theme of “back to basics”, now that we have seen the 5 principles of lead generation, Impact Branding & Design LLC have summarized the steps for inbound marketing. Here are
Read More »Interesting Infographics: Return on Investment (ROI)
Refining your lead generation process for greater ROI is an ongoing process for all businesses. It is interesting that most of the infographics produced focus on social media ROI. However, after extensive research we
Read More »Interesting Infographics: Marketing Comparisons
I recently discussed the question “Who is winning between traditional and digital marketing” , so I thought it would be appropriate to highlight some interesting infographics that help us compare the different types of
Read More »Inbound Vs. Outbound—An Ongoing Debate
But what do B2B Marketers Really Need for Sales Funnel Optimization? BALANCE. A simple, one-word answer to the question. Just like the classic “which came first, the chicken or the egg” question, the debate
Read More »The Rise of Inbound Marketing
Don’t Just Follow the Trend; Find a Balanced Approach I read with interest the recent HubSpot report on The 2012 State of Inbound Marketing. The key takeaways come as no surprise: Organizations that focus
Read More »Marketing Resolutions for 2012—Pick One, Many or All!
The number of people who get stumped by the question, “What’s your New Year’s resolution?” is huge. The pressure is all around and breathing down our necks…what if you are asked the question and
Read More »Things they said at the B2B Demand Generation Summit…
Throughout the SiriusDecisions Summit this year, the message of “sales and marketing alignment” resonated loud and clear. That, in fact, was the theme – B-to-B Sales and Marketing: Forging a New Alliance. If you’ve
Read More »Inbound Web Conversion
- The land of opportunity for the B2B demand generator Jay Gaines (Twitter: @izjay), a Service Director with SiriusDecisions spoke about Website Conversion on Day 2 of the SiriusDecisions Summit this year. He talked
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