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Interesting Infographics: The State of Predictive Analytics

Interesting Infographics: The State of Predictive Analytics

Louis Foong September 2, 2016 0

It’s good to know what your peers are doing, especially when it comes to new technologies and tactics. If it turns out that a hot new tool isn’t all that it’s cracked up to

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How Marketers Create and Consume Content

How Marketers Create and Consume Content

Louis Foong August 12, 2016 0

A lot of time and money is spent on studying and explaining consumer behavior and the psychology of marketing. But the thing is, marketers are consumers too – we all make purchases and we

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How to Use Visual Collaboration at Each Stage of the Buying Cycle

How to Use Visual Collaboration at Each Stage of the Buying Cycle

Louis Foong July 22, 2016 0

Customers are savvy these days. Before making a big purchase or signing a contract, they are likely to do their due diligence on search engines, social media, review sites, and YouTube channels, gathering all

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Interesting Infographics: How to Send Emails Like a Pro

Interesting Infographics: How to Send Emails Like a Pro

Louis Foong July 6, 2016 0

215.3 billion emails are sent and received every day. 70% of digital marketers consider email marketing to be great for ROI, but this isn’t the case if your emails are badly-crafted, badly-timed, or badly-targeted.

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The Pitfalls of Scaling Content

The Pitfalls of Scaling Content

Louis Foong June 10, 2016 0

If you are a frequent visitor to my blog, then you already know how strongly I believe in the power of inbound marketing. After all, why would you want to spend your time chasing

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7 Steps to Brilliant B2B Marketing [Part 1]

7 Steps to Brilliant B2B Marketing [Part 1]

Louis Foong May 20, 2016 0

B2B marketing is a machine with different moving parts. Putting all of your eggs in one basket may result in your company having a fantastic blog or social media presence, but you’d be missing

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Interesting Infographics: When and How to Update Your Social Media

Interesting Infographics: When and How to Update Your Social Media

Louis Foong May 13, 2016 0

Like everyone else, I follow a number of companies through my social networking accounts like LinkedIn. And, like everyone else, I’ve found that a number of the brands I follow seem to have a

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Secrets of Marketing Leaders

Secrets of Marketing Leaders

Louis Foong May 6, 2016 0

Modern marketing is a mix of math and magic – you need the insights drawn from Big Data, but you also need to be able to connect with customers on a human level. It

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Interesting Infographics: Creating a Sustainable Marketing Strategy

Interesting Infographics: Creating a Sustainable Marketing Strategy

Louis Foong April 29, 2016 0

A marketing campaign can be a delicate thing – you need to make sure that your message is clear and effective. You have to aim it at the right people. And you need to

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Interesting Infographics: The Strategies of Canada’s Marketing Leaders

Interesting Infographics: The Strategies of Canada’s Marketing Leaders

Louis Foong April 15, 2016 0

It can often be an eye-opening experience to see the way that different people in your industry handle their work – what they focus on, what they see as best practices, and how they

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