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11 Simple Steps to Boost Your Organic Click-Through Rates

11 Simple Steps to Boost Your Organic Click-Through Rates

Louis Foong November 25, 2016 0

Your content marketing may be worthy of Shakespeare, but if you’re not able to snag high click-through-rate (CTRs) then it probably isn’t doing your company much good. After all, the point of great content

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Interesting Infographics:  Converting Chats to Sales

Interesting Infographics: Converting Chats to Sales

Louis Foong November 4, 2016 0

While live website chats are most commonly looked at as a customer service tool rather than part of the B2B lead generation process, savvy businesses have begun to look at them as also offering

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Email Deliverability: The Path to Your Subscriber’s Inbox

Email Deliverability: The Path to Your Subscriber’s Inbox

Louis Foong October 28, 2016 0

What’s keeping your emails out of your prospect’s inbox? And how can you fix it? How often do you actually skim through your spam folder, checking to see if it contains anything interesting? My

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8 Reasons to Start a Full-Scale Digital Marketing Campaign

8 Reasons to Start a Full-Scale Digital Marketing Campaign

Louis Foong September 30, 2016 0

One of the main themes of this blog is B2B marketing and lead generation (as you may have noticed.) I know that many readers have already spent a lot of time developing their brand

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Personalization Without People?

Personalization Without People?

Louis Foong September 23, 2016 0

You want to give your prospects and customers a seamless, personalized, and sublime experience, and you know that you can’t do that without collecting their personal data. The trouble is, a lot of your

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Crafting the Perfect Social Posts – Part 2

Crafting the Perfect Social Posts – Part 2

Louis Foong August 26, 2016 2

If you know what you’re doing, social media can be a great thing for your business. The trick is to really understand the spirit of each site and tailor your posts accordingly. Last week

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How to Create the Perfect Social Media Posts – Part 1

How to Create the Perfect Social Media Posts – Part 1

Louis Foong August 19, 2016 0

Powerful social media marketing techniques It can be challenging to scale up your company’s social media presence across a variety of networks since we know there isn’t one silver bullet. A multi-channel approach is

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7 Tips for Getting More Responses to Your Emails

7 Tips for Getting More Responses to Your Emails

Louis Foong July 29, 2016 0

If there is a marketer on this planet that can boast a 100% response rate to their email marketing, I’d love to meet them and ask them what their secret is. Because the truth

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Learn From 6 Apps That Are Nailing Personalized Push

Learn From 6 Apps That Are Nailing Personalized Push

Louis Foong July 8, 2016 0

I’ve talked before in this blog about the power of personalization in B2B lead generation. Personalized marketing is tailored to an individual customer’s personal journey with a brand and their stage in the buying

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Anatomy of a Successful B2B Sales Email

Anatomy of a Successful B2B Sales Email

Louis Foong June 24, 2016 0

I have a confession to make – I don’t read every business email that I receive. I’m betting that you don’t either. After all, who has the time? About 89 billion business emails are

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