integrated marketing »
The Top Ten CMO Personality Types – Which One Is Your CMO?
As a demand generation advisor and lead generation consultant, I meet and get to know closely, so many CMOs, especially in the B2B market. I like to observe and analyze people’s personalities in context
Read More »
What’s All this Hocus-Pocus About Social Media? Where Are the REAL Marketers?
You know, back in 2010, when the Ford Motor Company announced their social media campaign for the new Fiesta, I knew this was going to be interesting. At the time, social media was this
Read More »![More than 1700 CEOs in 64 Countries are Fumbling in the Dark with Social Media [INFOGRAPHIC]](http://louisfoong.com/wp-content/uploads/ibm-infographic-290x160.jpg)
More than 1700 CEOs in 64 Countries are Fumbling in the Dark with Social Media [INFOGRAPHIC]
Is Your CEO “Drinking from the Fire Hose”? IBM’s fifth biennial Global CEO Study involved interviews with 1709 CEOs across 18 industries (B2C and B2B) in 64 countries. The consensus based on this
Read More »Is Pinterest Headed Towards Becoming Pin-Disinterest for B2B?
Fans of the latest social media darling, Pinterest, swear that the social sharing site is great for individuals and businesses alike. The retail market has found a new online show gallery. Professionals who offer
Read More »Is Your In-house Social Media Leader a “Platform Specialist” or a “Marketing Expert?”
The Friday morning buzz on social media networks this past Friday was not the typical “let’s meet for dinner tonight”, “Poker at my house—BYOB” or “folks are out tonight so c’mon over—wings on the
Read More »10 Rules of Lead Generation
Proven Steps for B2B Marketers to Secure, Engage and Convert Quality Leads In the world of marketing, we all live in relentless pursuit of finding more prospects and converting more customers. Now here’s a
Read More »Marketing Resolutions for 2012—Pick One, Many or All!
The number of people who get stumped by the question, “What’s your New Year’s resolution?” is huge. The pressure is all around and breathing down our necks…what if you are asked the question and
Read More »Is Your Marketing Ready to Adapt to the Changing Business Landscape?
The crevasse between Sales and Marketing is commonly visible across all types of companies. Some choose to ignore it at their own peril and those that take cognizance of it are still struggling to
Read More »Uniting Sales and Marketing Under One Umbrella
Almost everyone’s complaining that business is tough. But a closer analysis of the low sales volume experienced by many businesses today shows a strong disconnect between their sales and marketing initiatives. The gap between
Read More »Strategic Planning for Inbound Marketing
When organizations take on inbound marketing, it requires an integrated marketing approach to ensure that every initiative is part of a strategic plan. In order to deliver the overall marketing and CRM goals, inbound
Read More »
