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7 Habits of a Rock Star CMO

7 Habits of a Rock Star CMO

Louis Foong September 22, 2015 0

Musicians come and musicians go. Some are one-hit wonders and some become legends even in their own lifetime. Genres of music tend to hit varying levels of popularity; they evolve. Rock music is one

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Interesting Infographics: Constructing the Perfect Lead Generation Form

Interesting Infographics: Constructing the Perfect Lead Generation Form

Louis Foong September 18, 2015 0

We’re likely all familiar with A/B testing when it comes to our landing pages. A/B testing lets you compare two different designs to find the approach that works best for your audience. But how

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Taking Your Brand from “We know who they are” to “We know what they do”

Taking Your Brand from “We know who they are” to “We know what they do”

Louis Foong September 15, 2015 0

CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon     As global CMO, Phil Clement has much to be proud of in terms of recognition for the Aon brand. By putting the

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Interesting Infographics: It’s All About The Leads

Interesting Infographics: It’s All About The Leads

Louis Foong August 28, 2015 0

Much like how the Nature vs. Nurture argument in scientific circles has evolved into an acceptance that both sides play a role, both quality and quantity are important when it comes to lead generation

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Interesting Infographics: Using Big Data to Generate Sales Ready Leads

Interesting Infographics: Using Big Data to Generate Sales Ready Leads

Louis Foong August 21, 2015 0

This week’s infographic highlights how big data brings in big revenue. Companies that invest in it outperform competitors by a large margin. Every minute, Amazon generates another $80k in sales and Google garners over

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Interesting Infographics: Getting Your Lead Generation Up to Par

Interesting Infographics: Getting Your Lead Generation Up to Par

Louis Foong August 7, 2015 0

This week’s infographic comes courtesy of Direct Marketing News and combines two of my great passions: lead generation and golf. Let’s tee off, and see if some of these insights can help your business

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Interesting Infographics: The Complete Guide To Lead Generation

Interesting Infographics: The Complete Guide To Lead Generation

Louis Foong July 10, 2015 0

Understanding lead generation can make the difference between life and death for a company. With strong lead generation, your business can weather rough spots in other areas and truly shine to your fullest when

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Interesting Infographics: A Social Media Etiquette Guide for Business

Interesting Infographics: A Social Media Etiquette Guide for Business

Louis Foong May 29, 2015 0

Learning to navigate the rules of business and professional etiquette in different situations is a big part of any entrepreneur’s education. The rules for managing a business dinner are different than for a presentation

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Interesting Infographics: 9 Essential Tips For Promoting Your Blog Properly

Interesting Infographics: 9 Essential Tips For Promoting Your Blog Properly

Louis Foong May 1, 2015 0

Hosting a blog is one of the bedrock essentials of maintaining an internet presence. Put simply: you need a blog! But there’s no use simply putting up a post and hoping somebody notices. You

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Interesting Infographics: What the #### are those social media hashtags all about?

Interesting Infographics: What the #### are those social media hashtags all about?

Louis Foong February 27, 2015 0

Engagement is the name of the game on social media. So what if I told you there was a quick, simple way to double your engagement in seconds? That’s the story behind hashtags, those

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