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Interesting Infographics:  Nurture Your Leads With Narrative

Interesting Infographics: Nurture Your Leads With Narrative

Louis Foong February 20, 2015 2

Have you considered how to use strategically timed stories to nurture your leads and accelerate your sales funnel? This week’s infographic by Marketo focuses on how to use narrative to nurture leads and reminds

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Interesting Infographics: 10 Ways to Convert More Customers Using Psychology

Interesting Infographics: 10 Ways to Convert More Customers Using Psychology

Louis Foong January 9, 2015 0

In our first Interesting Infographic of 2015, HelpScout has given us some interesting insight into how to convert customers using psychology.  Some of the examples are from a traditional B2C environment but I can

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10 Tips to Plan B2B Content Marketing and Maximize Lead Generation

10 Tips to Plan B2B Content Marketing and Maximize Lead Generation

Louis Foong December 2, 2014 1

As we come close to wrapping up this year, much has been said and done (again) about the importance and usefulness of content marketing. “Content is King”, “Content is Queen”, “Content is the Oxygen

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The Evolution of B2B Marketing—Brain to Brain

The Evolution of B2B Marketing—Brain to Brain

Louis Foong November 25, 2014 0

We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. What’s common to all of these is the fact that

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Big Data WILL Transform Your B2B Lead Generation

Big Data WILL Transform Your B2B Lead Generation

Louis Foong September 9, 2014 0

—If You Learn How to Use It   Have you ever wondered how the greatest life coaches like Jay Abraham, Tony Robbins, Robin Sharma and others in their league always figure out a way

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“Eat This—It’s Good For You”

“Eat This—It’s Good For You”

Louis Foong September 3, 2014 0

That’s Never Good Enough, So What Else Can You Do?    As parents we tell our children to eat their veggies because they are good. Then what happens? We struggle, the kids are unhappy,

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HELP! My CMO Is Big on Hacking!

HELP! My CMO Is Big on Hacking!

Louis Foong May 5, 2014 0

—Spotlight on Greg Ott, VP Marketing for QuickBooks Online, (Intuit Inc.) Until recently, there was nothing positive to be said about hacking. In the marketing world today, and particularly, in the disruptive innovation world,

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Interesting Infographics: How Reliable are Review Sites?

Interesting Infographics: How Reliable are Review Sites?

Louis Foong April 24, 2014 0

Did you know that 78% of B2B buyers start their research online and 50% of them turn to social media or peer reviews (source: The Data Behind How B2B Buyers make Purchase Decisions). Have you

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Is it Time to Change the Universal Definition of a Lead?

Is it Time to Change the Universal Definition of a Lead?

Louis Foong April 22, 2014 0

Change is good, change is healthy, change is refreshing; change is often, inevitable. So do we need to revisit the universal definition of a lead in the world of sales and marketing? Has this

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8 Reasons Why Marketing Automation Fails

8 Reasons Why Marketing Automation Fails

Louis Foong April 1, 2014 7

It’s the classic case of throwing the baby out with the bath water. B2B organizations ruthlessly trash tried and true marketing and lead generation methodology to make way for the new, shiny, sexy marketing

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