Lead Management »
Interesting Infographics: Lead Management
If you have gone through spring cleaning of your lead generation, then you should also be thinking about how well you are handling your lead nurturing or lead management. Lead Liaison produced an infographic
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$100+ Billion Market for Public Cloud Services
It’s Time B2B Marketing Steps Out of the Box and On to the Cloud—Up, Up and Away! There are no more “ifs” and “buts” or “when”—Cloud for the enterprise is real and the questions
Read More »LEADership Articles Worth Reading – June 14, 2012
Read some of the lead generation and marketing articles I have rounded up below that are worth a read. This week’s focus is on lead generation and marketing ideas and leadership. Enjoy! The Rise
Read More »Lead Conversion—the Biggest Challenge in the Marketing-Sales Funnel
A couple of weeks ago we purchased the comprehensive, 200 page MarketingSherpa 2012 B2B Marketing Benchmark Report. This veritable source of marketing insights is a reminder of the B2B marketing industry’s key challenges and
Read More »Can a small company think ‘big’ when it comes to B2B lead generation?
- Yes! Provided the right factors are at play In a difficult economy smaller companies are the first to feel the pinch. Lack of a demand generation strategy and process are the main reasons
Read More »Understanding the Umbrella of Social Media Technologies
Familiarize yourself with Social Media Glossary for B2B Get to know the language and terminology Were you one of those who pooh-poohed David Fincher’s “The Social Network”? Stayed away from watching “a movie about
Read More »Twitter and B2B Lead Generation
When it comes to social media marketing no business wants to be left behind. It’s mostly free, elicits immediate response and has tremendous reach. Employees and executives are encouraged to ‘tweet’ new products/services and
Read More »Social Media and Common Sense – How Common is it?
For social media to work in a B2B context we need total alignment of all go-to-market tactics. Unfortunately, the “experts” are looking at social media as a single focus tactic, despite the fact that
Read More »To Spike, or Not to Spike: that is the question
I’m feeling inspired by Shakespeare here but unlike Hamlet, it’s not a question I would ponder. Rather, it is a rhetorical question and my answer would always be “don’t spike”. I agree; a challenging
Read More »The expanding social landscape – integral to lead generation?
The scope of social technologies and their potential to help maximize B2B lead generation efforts is real and valid. But marketers must look beyond the eye-candy. Having a bunch of social media medals (logos
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