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Inbound Marketing Trends You Don’t Want to Ignore
Need to revitalize your inbound marketing strategies? Read the article below for a collection of resources highlighting important dos and don’ts that could be the game changer. Share some of your inbound marketing tips with
Read More »Lead Conversion—the Biggest Challenge in the Marketing-Sales Funnel
A couple of weeks ago we purchased the comprehensive, 200 page MarketingSherpa 2012 B2B Marketing Benchmark Report. This veritable source of marketing insights is a reminder of the B2B marketing industry’s key challenges and
Read More »Inbound Web Conversion
- The land of opportunity for the B2B demand generator Jay Gaines (Twitter: @izjay), a Service Director with SiriusDecisions spoke about Website Conversion on Day 2 of the SiriusDecisions Summit this year. He talked
Read More »When it comes to Effective Lead Generation…Less is More
Remember the maze puzzles we did as kids? Or why go so far back – most of us use a GPS to navigate these days. I find the experience somewhat similar to cracking a
Read More »Do People Provide False Contact Information Online? 69% of the time!
It’s true! Landing pages and web forms can bring inaccurate information into your database. Landing pages are increasingly gaining ground as a popular online marketing tactic. Organizations include a strategically designed landing page in
Read More »An Accelerated Leads Pipeline: Ask Not Just “How Much”, But “How”
Have you ever looked at lead management and pipeline acceleration as CRM? Marketing statistics point out that 60% of leads have to be nurtured. This further reinforces what I’ve stated before that successful demand
Read More »Social Media Fuels the B2B Lead Lifecycle – CRM Update is Critical!
Social media plays an important role in the sales cycle, but keeping your CRM database is key. No matter how many budget cuts your organization introduces to cope with challenging times, you somehow make
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