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B2B Lead Generation—Creating a Tasting Menu
Thai cuisine is one of my favourites. When you visit a Thai restaurant, the food is mostly good…BUT it is rarely ever great. On a business trip to Vancouver, BC, I explored, as is
Read More »Marketing Resolutions for 2012—Pick One, Many or All!
The number of people who get stumped by the question, “What’s your New Year’s resolution?” is huge. The pressure is all around and breathing down our necks…what if you are asked the question and
Read More »Is Your CRM Wish List for the New Year Missing Something(one)?
Holiday shopping until a few years ago was actually an event I used to look forward to. There was much excitement around everyone’s wish list for holiday gifts. Bringing home the treasures was another
Read More »Social Media for B2B and B2C—A Carnival of Grasshoppers?
Many years ago I watched a TV show called Kung Fu where the blind Kung Fu master calls his young student a “grasshopper” as a term of endearment for one who still has a
Read More »Effectiveness of Social Media Marketing for B2B – The Debate Rages On
Popularity is a strange thing – whether it is a high visibility brand, a car, a pop star – as the popularity charts go up the numbers on the opposite side start to grow
Read More »Comparing Centralized vs. Decentralized Marketing – Finding Middle Ground
My post last week drew some crossfire between my friends in the C Suite and their senior marketing managers. I raised the question about whether the bean counters were stifling marketing creativity and it
Read More »Love Your Brand, Love Your Customer
…And love your watch! I do. I really love every watch I own. Each one is unique and has a special place in my life. So when I had issues with my brand new
Read More »The expanding social landscape – integral to lead generation?
The scope of social technologies and their potential to help maximize B2B lead generation efforts is real and valid. But marketers must look beyond the eye-candy. Having a bunch of social media medals (logos
Read More »Is There More to Social Media than Meets the Eye?
In the spring this year, I wrote in one of my blog posts, that “social media is new and evolving”. That was in late April 2010. Today, in the fall of the same year,
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