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Who will come out on top in 2017? Mobile or Desktop?

Who will come out on top in 2017? Mobile or Desktop?

Louis Foong January 6, 2017 0

I’m sure that it isn’t news to you that mobile usage is booming and is expected to dominate in 2017 and beyond. GO-Globe has put together an infographic that talks about some of the

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Interesting Infographics: The Evolution of the Strategic CMO

Interesting Infographics: The Evolution of the Strategic CMO

Louis Foong December 30, 2016 0

With the rise of Big Data and more sophisticated strategies, techniques, and technologies, today’s marketing departments have the potential to be a pretty powerful force. Unfortunately, too many companies aren’t taking advantage of that

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Interesting Infographics: How the Brain Processes Content

Interesting Infographics: How the Brain Processes Content

Louis Foong December 23, 2016 0

Content marketing is an art, but I’m here to tell you that it is also a science! This week, I want to take a bit of a psychological perspective and look at the way

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7 Habits of a Rock Star CMO

7 Habits of a Rock Star CMO

Louis Foong September 22, 2015 0

Musicians come and musicians go. Some are one-hit wonders and some become legends even in their own lifetime. Genres of music tend to hit varying levels of popularity; they evolve. Rock music is one

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Your Buyers Are Not Businesses, They Are People  — The B2B Buyer is Now A Myth…

Your Buyers Are Not Businesses, They Are People — The B2B Buyer is Now A Myth…

Louis Foong October 27, 2014 0

On a recent trip to Italy, I was walking back to my hotel late one night. As I passed St. Peter’s Square, I stopped to take night time photos of the Basilica and the

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CMO Spotlight: Jonathan Becher, SAP—Teams Work for People and Deliver Experiences

CMO Spotlight: Jonathan Becher, SAP—Teams Work for People and Deliver Experiences

Louis Foong June 26, 2014 0

Soccer fever continues and the world is watching these teams as they play for their nations to move through the levels and get to the top. Reigning world champions, Spain have had to bow

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What’s Your B2B Marketing Mission?

What’s Your B2B Marketing Mission?

Louis Foong April 15, 2014 0

Start Thinking Out-Of-The-Planet! As I drive to work in my Tesla, I can’t help but marvel at how this car works while I sleep. Software updates are typically done during the wee hours of

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10 SIMPLE B2B Content Marketing Tips for COMPLEX Solutions

10 SIMPLE B2B Content Marketing Tips for COMPLEX Solutions

Louis Foong June 25, 2013 1

Take the Einstein Approach to Simplification It’s true that compared with B2C, the B2B marketer doesn’t have it quite that easy when it comes to connecting and engaging with their target audience. The B2B

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25 Questions for your Content Marketing Checklist

25 Questions for your Content Marketing Checklist

Louis Foong February 8, 2013 0

Content marketing is here to stay so make it an important part of your B2B marketing strategies. Here’s a checklist you’ll want to keep handy. What do you base your B2B content marketing strategy on?

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Stir It Up—It’s the Holiday Season!

Stir It Up—It’s the Holiday Season!

Louis Foong December 11, 2012 0

Take some tips from food and wine experts The magic of the holiday season is unmistakable. Whether or not you are a social enthusiast, you have to admit that the lights, the music, the

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