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25 Questions for your Content Marketing Checklist
Content marketing is here to stay so make it an important part of your B2B marketing strategies. Here’s a checklist you’ll want to keep handy. What do you base your B2B content marketing strategy on?
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Stir It Up—It’s the Holiday Season!
Take some tips from food and wine experts The magic of the holiday season is unmistakable. Whether or not you are a social enthusiast, you have to admit that the lights, the music, the
Read More »Is Your Marketing Ready to Adapt to the Changing Business Landscape?
The crevasse between Sales and Marketing is commonly visible across all types of companies. Some choose to ignore it at their own peril and those that take cognizance of it are still struggling to
Read More »To Spike, or Not to Spike: that is the question
I’m feeling inspired by Shakespeare here but unlike Hamlet, it’s not a question I would ponder. Rather, it is a rhetorical question and my answer would always be “don’t spike”. I agree; a challenging
Read More »Is There More to Social Media than Meets the Eye?
In the spring this year, I wrote in one of my blog posts, that “social media is new and evolving”. That was in late April 2010. Today, in the fall of the same year,
Read More »Demand generation — when pull not push seals the deal!
In my previous blog I commented on how demand generation goes beyond a leads database; that it involves nurturing true, qualified leads. I raised an important question about marketing strategy — Do you tend
Read More »Broad based demand vs. tiering: which to choose?
Revenue and sales volume should determine your marketing strategy Should your business target broad based demand or focus on a tiered marketing structure? In other words, should you put all your eggs in one basket
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