marketing »

8 Facts You Need to Know About B2B Content Marketing [Infographic]

8 Facts You Need to Know About B2B Content Marketing [Infographic]

Louis Foong February 17, 2017 0

Have you and your business joined the 88% of B2B marketers that have built content marketing into their strategy? Chances are, if you read this blog regularly, you’re at least dipping your toes into

Read More »
What We Learned from 300 Content Marketers

What We Learned from 300 Content Marketers

Louis Foong January 27, 2017 0

When you think about marketing, what’s the first thing that comes into your head? Brochures? Print ads? Billboards? What about blogging? Content marketing, which includes things like blogging and infographics, is a hot trend

Read More »
The Importance of Influencer Marketing

The Importance of Influencer Marketing

Louis Foong January 20, 2017 0

These days, it’s not enough to have a hot digital marketing campaign. For all of the amazing new technologies that have popped up to help marketers reach their customers, there are also new technologies

Read More »
Who will come out on top in 2017? Mobile or Desktop?

Who will come out on top in 2017? Mobile or Desktop?

Louis Foong January 6, 2017 0

I’m sure that it isn’t news to you that mobile usage is booming and is expected to dominate in 2017 and beyond. GO-Globe has put together an infographic that talks about some of the

Read More »
Interesting Infographics: The Evolution of the Strategic CMO

Interesting Infographics: The Evolution of the Strategic CMO

Louis Foong December 30, 2016 0

With the rise of Big Data and more sophisticated strategies, techniques, and technologies, today’s marketing departments have the potential to be a pretty powerful force. Unfortunately, too many companies aren’t taking advantage of that

Read More »
Interesting Infographics: How the Brain Processes Content

Interesting Infographics: How the Brain Processes Content

Louis Foong December 23, 2016 0

Content marketing is an art, but I’m here to tell you that it is also a science! This week, I want to take a bit of a psychological perspective and look at the way

Read More »
11 Simple Steps to Boost Your Organic Click-Through Rates

11 Simple Steps to Boost Your Organic Click-Through Rates

Louis Foong November 25, 2016 0

Your content marketing may be worthy of Shakespeare, but if you’re not able to snag high click-through-rate (CTRs) then it probably isn’t doing your company much good. After all, the point of great content

Read More »
Interesting Infographics:  How to Calculate Your Marketing Budget

Interesting Infographics: How to Calculate Your Marketing Budget

Louis Foong November 18, 2016 0

It can be tough for a business to work out how much they should be spending on marketing. Businesses at different levels of maturity have different needs when it comes to marketing strategies and

Read More »
Why Customer Data Should Shape Your Marketing Strategy

Why Customer Data Should Shape Your Marketing Strategy

Louis Foong November 11, 2016 0

Imagine yourself out for dinner with a friend or loved one. You visit a small pizzeria that just opened in the neighborhood. Let’s say the food is incredible – quality ingredients, great presentation. But

Read More »
Interesting Infographics: How to Connect with Influencers at Conferences

Interesting Infographics: How to Connect with Influencers at Conferences

Louis Foong October 7, 2016 0

I thought that we might do something a little different this week and consider how you can leverage yours and your team’s attendance at conferences in your B2B lead generation playbook. Networking is a

Read More »