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8 Reasons to Start a Full-Scale Digital Marketing Campaign

8 Reasons to Start a Full-Scale Digital Marketing Campaign

Louis Foong September 30, 2016 0

One of the main themes of this blog is B2B marketing and lead generation (as you may have noticed.) I know that many readers have already spent a lot of time developing their brand

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How to Build a Cash Converting Marketing Funnel

How to Build a Cash Converting Marketing Funnel

Louis Foong August 5, 2016 0

Ask any business owner which resource they want to have more of, and they are almost guaranteed to tell you that they’d love to have more time or money. There are a lot of

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Learn From 6 Apps That Are Nailing Personalized Push

Learn From 6 Apps That Are Nailing Personalized Push

Louis Foong July 8, 2016 0

I’ve talked before in this blog about the power of personalization in B2B lead generation. Personalized marketing is tailored to an individual customer’s personal journey with a brand and their stage in the buying

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7 Steps to Brilliant B2B Marketing [Part 1]

7 Steps to Brilliant B2B Marketing [Part 1]

Louis Foong May 20, 2016 0

B2B marketing is a machine with different moving parts. Putting all of your eggs in one basket may result in your company having a fantastic blog or social media presence, but you’d be missing

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Interesting Infographics: Creating a Sustainable Marketing Strategy

Interesting Infographics: Creating a Sustainable Marketing Strategy

Louis Foong April 29, 2016 0

A marketing campaign can be a delicate thing – you need to make sure that your message is clear and effective. You have to aim it at the right people. And you need to

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Predictive Analytics Takes CMOs From Survive to Thrive

Predictive Analytics Takes CMOs From Survive to Thrive

Louis Foong October 9, 2015 0

As the cold weather starts to roll in for many of us, it’s easy to get curious about what the near future has in store, temperature-wise. The Farmer’s Almanac claims that it can predict

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Interesting Infographics: How Marketing Can Contribute to Revenue Generation

Interesting Infographics: How Marketing Can Contribute to Revenue Generation

Louis Foong September 9, 2015 0

When you’re on the lookout for a new TV (or smartphone, or laptop), your first step is probably to use Google to see what other people have to say about different brands or models,

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Interesting Infographics: The Power Of Brand Storytelling

Interesting Infographics: The Power Of Brand Storytelling

Louis Foong June 26, 2015 0

Whether it’s sharing a story over a campfire, reading to your kids at night, or relating a funny tale from your summer vacation, telling stories is an essential part of building a strong connection

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Interesting Infographics: A Social Media Etiquette Guide for Business

Interesting Infographics: A Social Media Etiquette Guide for Business

Louis Foong May 29, 2015 0

Learning to navigate the rules of business and professional etiquette in different situations is a big part of any entrepreneur’s education. The rules for managing a business dinner are different than for a presentation

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Interesting Infographics: The Story Behind Influencer Marketing

Interesting Infographics: The Story Behind Influencer Marketing

Louis Foong April 24, 2015 0

Let’s face it – people are savvy to advertising. It doesn’t pull the same punch it used to, as people have grown weary of being marketed to and have become guarded about an industry

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