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Who will come out on top in 2017? Mobile or Desktop?

Who will come out on top in 2017? Mobile or Desktop?

Louis Foong January 6, 2017 0

I’m sure that it isn’t news to you that mobile usage is booming and is expected to dominate in 2017 and beyond. GO-Globe has put together an infographic that talks about some of the

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Create Snackable Content for Your Mobile Customers

Create Snackable Content for Your Mobile Customers

Louis Foong December 4, 2015 0

It may not surprise you to hear that a whopping 60% of social networking happens on mobile devices. After all, most of us look at our phones at least a dozen times per day.

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Top 10 Recommendations to Revitalize Your B2B Marketing

Top 10 Recommendations to Revitalize Your B2B Marketing

Louis Foong September 4, 2015 2

We are coming up to the last holiday weekend of a wonderful summer. The countdown for back-to-school has begun. Corporate team leaders can’t wait to get their teams back in full strength. Managers are

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CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondelēz International

CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondelēz International

Louis Foong August 19, 2015 0

That is quite the paradigm shift from what others have said about predicting the future. Steve Jobs said that the best way to predict the future is to invent it. Alan Kay said that

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CMO Spotlight: Jeremy Burton, President Products and Marketing at EMC Corp.

CMO Spotlight: Jeremy Burton, President Products and Marketing at EMC Corp.

Louis Foong March 10, 2015 0

“…We are all consumers at heart” – and that is the Highest Common Factor in B2B and B2C We have been talking about the overlap between B2B and B2C marketing, the common challenges, the

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CMO Spotlight: 5 Questions B2B Marketers Should Ask

CMO Spotlight: 5 Questions B2B Marketers Should Ask

Louis Foong January 13, 2015 0

CMO Spotlight: Jon Iwata, SVP, Marketing & Communications, IBM “This is pretty achievable – initiate something that no one expects you to do and really try.” In response to the great feedback on our

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3 Attributes of the Modern CMO

3 Attributes of the Modern CMO

Louis Foong December 9, 2014 0

CMO Spotlight: Susan Johnson, CMO, SunTrust   In today’s edition of the CMO Spotlight Series, I’m happy to bring you some interesting insights into financial services marketing with a deep focus on branding through

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3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience

3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience

Louis Foong October 21, 2014 0

In a recent survey of 500 B2B and B2C decision makers in the US and UK, Forrester found that only 11% qualified as “modern marketers”. There are many qualifying criteria depending on how you

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Uncovered: The Future of Mobile Marketing

Uncovered: The Future of Mobile Marketing

Louis Foong April 11, 2014 0

How much of your leads are generated through the mobile landscape? It is surprising to discover how the mobile landscape is altering the future of our marketing campaigns. For example, did you know that

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Personalize B2B Lead Generation—3 Ideas from the Holiday Season

Personalize B2B Lead Generation—3 Ideas from the Holiday Season

Louis Foong December 17, 2013 0

It’s the season of gift giving and receiving and many of us struggle with making sure our shopping is done on time. Some of us take longer to get this done because we don’t

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