outbound marketing »
Interesting Infographics: Marketing Comparisons
I recently discussed the question “Who is winning between traditional and digital marketing” , so I thought it would be appropriate to highlight some interesting infographics that help us compare the different types of
Read More »Inbound Vs. Outbound—An Ongoing Debate
But what do B2B Marketers Really Need for Sales Funnel Optimization? BALANCE. A simple, one-word answer to the question. Just like the classic “which came first, the chicken or the egg” question, the debate
Read More »The Rise of Inbound Marketing
Don’t Just Follow the Trend; Find a Balanced Approach I read with interest the recent HubSpot report on The 2012 State of Inbound Marketing. The key takeaways come as no surprise: Organizations that focus
Read More »The Ongoing Debate Over Cost Per Lead – Louis Foong’s Perspective
In a recent brainstorm about lead generation services and processes, my team mates brought up a few questions about average cost per lead. This is an ongoing debate and a quick search on Google
Read More »Recipes from the World’s Best Chef – My Christmas Gift to You!
In case you’re wondering about the title of this blog post, let me tell you at the outset that I am neither a chef, nor am I the world’s best. BUT, I am very
Read More »How to Avoid Becoming the Next Demand Generation Horror Show Star!
Having been in this industry for close to 2 decades, I have seen some real horror stories. Companies spending obscene amounts of money on lead generation — from inbound and outbound marketing to sales
Read More »Teleprospecting: An Effective Lead Generation and Qualification Vehicle
Teleprospecting qualifies hot leads to help you take action before your competitors do Phone hang-ups and door slams are the most dreaded situations for sales people anywhere. Ever considered teleprospecting to help your team?
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