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Does Your B2B Social Media Campaign Deliver ROI?
A new report suggests that a large number of social media campaigns don’t offer measurable returns. Here are 4 tips that might bring you better results. How do you measure the effectiveness of your B2B
Read More »Interesting Infographics: Return on Investment (ROI)
Refining your lead generation process for greater ROI is an ongoing process for all businesses. It is interesting that most of the infographics produced focus on social media ROI. However, after extensive research we
Read More »Social Media for B2B and B2C—A Carnival of Grasshoppers?
Many years ago I watched a TV show called Kung Fu where the blind Kung Fu master calls his young student a “grasshopper” as a term of endearment for one who still has a
Read More »Avoid Meaningless Metrics – Monitor Quality Leads Instead
After my post last week, I got some comments from my knowledgeable friends holding very senior corporate positions – apparently they felt I was undermining the value of metrics and reporting in sales in
Read More »“1 in 3 B2B marketers worldwide report financial contribution metrics to senior management”
…But Why Blame Marketing for this? Marketing has traditionally been the first to be blamed when things don’t quite work the way they should. Not much has changed in that respect over the years.
Read More »Effectiveness of Social Media Marketing for B2B – The Debate Rages On
Popularity is a strange thing – whether it is a high visibility brand, a car, a pop star – as the popularity charts go up the numbers on the opposite side start to grow
Read More »Social Media and B2B Lead Generation…A definite work in progress
- Take the statistics with a grain of salt A recent Survey by Hubspot, “The 2011 State of Inbound Marketing” offers statistics on the average cost per lead for Inbound vs. Outbound marketing in
Read More »The expanding social landscape – integral to lead generation?
The scope of social technologies and their potential to help maximize B2B lead generation efforts is real and valid. But marketers must look beyond the eye-candy. Having a bunch of social media medals (logos
Read More »Is There More to Social Media than Meets the Eye?
In the spring this year, I wrote in one of my blog posts, that “social media is new and evolving”. That was in late April 2010. Today, in the fall of the same year,
Read More »Overcoming Lengthening B2B Sales Cycles
Recent research from a number of sources confirms what all of us in demand generation have suspected for some time now: (1) In spite of the proliferation of new marketing communications tools like social
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