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Interesting Infographics: Influencer Marketing Drives 11x more ROI

Interesting Infographics: Influencer Marketing Drives 11x more ROI

Louis Foong February 10, 2017 0

Influencer marketing is a lot more sophisticated than just buying banner ad space. It means getting your message out to your influencers, who will in turn create genuine, quality content that other consumers can

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How Marketers Create and Consume Content

How Marketers Create and Consume Content

Louis Foong August 12, 2016 0

A lot of time and money is spent on studying and explaining consumer behavior and the psychology of marketing. But the thing is, marketers are consumers too – we all make purchases and we

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8 Ways to Improve Landing Page Optimization

8 Ways to Improve Landing Page Optimization

Louis Foong November 20, 2015 0

While we’re not supposed to judge a book by its cover, the truth is that appearances matter. If your landing page isn’t appealing, then chances are you are not getting the lead conversions that

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Interesting Infographics: The Science of Building Buyer Personas

Interesting Infographics: The Science of Building Buyer Personas

Louis Foong December 5, 2014 0

I am sure most of you will agree that creating a buyer persona is crucial to any successful B2B lead generation and marketing campaign. However, in case you need more persuasive proof of the power

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Interesting Infographics: How To Measure Your ROI On Social Media

Interesting Infographics: How To Measure Your ROI On Social Media

Louis Foong May 16, 2014 0

As a B2B leader, do you know how to determine the ROI on your social media efforts? In 2011, MDG Advertising released an interesting infographic titled “The ROI of Social Media: Is Social Media

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The Most Profitable Content in B2B Marketing [Infographic]

The Most Profitable Content in B2B Marketing [Infographic]

Louis Foong June 21, 2013 0

This is the type of information from Content Crossroads could transform your ROI (return on investment) – is the secret sauce? If we know which content provides the most profit, then why not focus

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Does Your B2B Social Media Campaign Deliver ROI?

Louis Foong February 7, 2013 0

A new report suggests that a large number of social media campaigns don’t offer measurable returns. Here are 4 tips that might bring you better results. How do you measure the effectiveness of your B2B

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Interesting Infographics: Return on Investment (ROI)

Louis Foong July 19, 2012 2

Refining your lead generation process for greater ROI is an ongoing process for all businesses.  It is interesting that most of the infographics produced focus on social media ROI.  However, after extensive research we

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Social Media for B2B and B2C—A Carnival of Grasshoppers?

Louis Foong November 29, 2011 0

Many years ago I watched a TV show called Kung Fu where the blind Kung Fu master calls his young student a “grasshopper” as a term of endearment for one who still has a

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Avoid Meaningless Metrics – Monitor Quality Leads Instead

Louis Foong September 13, 2011 2

After my post last week, I got some comments from my knowledgeable friends holding very senior corporate positions – apparently they felt I was undermining the value of metrics and reporting in sales in

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