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More Social Conversations, Not Social Broadcasts…Please
Of all the social networking tools out there, LinkedIn appears to be the one most favoured in the world of business. And I can see why—the stated purpose of LinkedIn is to “exchange information,
Read More »Is Your CRM Wish List for the New Year Missing Something(one)?
Holiday shopping until a few years ago was actually an event I used to look forward to. There was much excitement around everyone’s wish list for holiday gifts. Bringing home the treasures was another
Read More »The Ongoing Debate Over Cost Per Lead – Louis Foong’s Perspective
In a recent brainstorm about lead generation services and processes, my team mates brought up a few questions about average cost per lead. This is an ongoing debate and a quick search on Google
Read More »Ways to Leverage Video Marketing for B2B
A Guest Blog Post by Internet Marketing and Social Media Expert, Liana Ling I hope you enjoyed reading my guest post last week, the first in a short series on Internet marketing and social
Read More »The expanding social landscape – integral to lead generation?
The scope of social technologies and their potential to help maximize B2B lead generation efforts is real and valid. But marketers must look beyond the eye-candy. Having a bunch of social media medals (logos
Read More »The Best Mailing List for B2B Lead Generation
When it comes to success in B2B lead generation, everybody knows that the mailing list is the most important ingredient in any campaign. A poor list will always produce dismal results, no matter how
Read More »Customer Referrals Act as CRM Catalysts across Social Media
Nurture existing customers in CRM with social media to get repeat and referral business One happy customer is worth a hundred (or more) in your CRM system. Sounds like a cliché? Well, maybe; but it’s
Read More »Make Sales Leads a Privilege, Not a Right
Want to significantly increase your B2B lead conversion rates and get your salespeople to provide near 100 percent feedback on lead status? Then stop sending them sales leads— seriously! Instead, set up an online
Read More »Overcoming Lengthening B2B Sales Cycles
Recent research from a number of sources confirms what all of us in demand generation have suspected for some time now: (1) In spite of the proliferation of new marketing communications tools like social
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