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The Five Laws of REAL Social ROI
B2B Marketer Alert: Look In Before Looking Out Another Social Media Week has come and gone, 5th year in a row. Where are we today? Have we really moved on from Social 101 and
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Stir It Up—It’s the Holiday Season!
Take some tips from food and wine experts The magic of the holiday season is unmistakable. Whether or not you are a social enthusiast, you have to admit that the lights, the music, the
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The Upside Down World of Social Media
Holy Tweet—It’s The Pope! I just read in this news article that Pope Benedict XVI will be relaying his “pearls of wisdom” about the Catholic faith using Twitter! For what is one of the
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Can Social Media Innovation Enhance Lead Generation?
- Let’s Evaluate These 2 Case Studies… As B2B marketers, we are still searching and struggling to find ways that will make our social media efforts deliver measurable results or conversion. I know, there
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B2B Buyer Behaviour—Reflections on A Dozen Insights
The Impact of Economic Uncertainty, Increased Appetite for Information and Social Media: Analyzed in the BUYERsphere Report 2012 I’d like to start this post by saying thank you to Irving Frydman who shared with
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Demystification of Social Media – 7 Ground Rules and ONE Ugly Truth
After my recent post about social media being “so freaking hard”, I’ve had questions from clients and peers who are all struggling with the “mystery” of social media within the B2B context. I agree
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Is it Time to Hire a Chief Social Media Officer?
Look Beyond the Digital Natives—Find the Customer-Centric Eccentric “Our social media strategy is failing and we are not quite sure why. We think it’s time to hire a Chief Social Media Officer.” This is
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Social Media is So “Freaking Hard”!
Welcome to the Wild, Wild West of B2B Social Media Marketing I was told that this past week was “Social Media Week”. My spontaneous response was, “Oh really, where?” I’m sorry, but I guess
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Questions to Ask Your Social Media Consultant – and the answers you don’t want to hear!
My “billboard” last week got a fair share of attention—it caught the eye of some readers who had assumed I am a social media skeptic. It also found the interest of social media consultants
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B2B Marketing Innovation: How to Create Value for Customers, Build Engagement Online and Be Creative with Content
Most mid-level managers of B2B organizations know what they expect to hear from the C-Suite in a run up to performance target deadlines—“Let’s try to be innovative; let’s do something different.” This is a
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